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A scientific approach to dividing the advertising budget
Simon, Julian Lincoln - In: Journal of retailing 45 (1969) 3, pp. 37-45,83
Persistent link: https://www.econbiz.de/10002824066
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Estimating the readership of retail newspaper advertising
Soley, Lawrence C.; James, William L. - In: Journal of retailing 58 (1982) 3, pp. 59-75
Persistent link: https://www.econbiz.de/10002872184
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Some implications of retail level bartering
Nickels, William G.; Zabriskie, Noel B. - In: Journal of retailing 47 (1971) 1, pp. 63-69,96
Persistent link: https://www.econbiz.de/10002571879
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A "principle of drift" for institutional patronage?
Lleimenhangen, Arno K.; Stampfl, Ronald W. - In: Journal of retailing 44 (1968) 3, pp. 3-12
Persistent link: https://www.econbiz.de/10002214193
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Shopping, specialty, or convenience goods?
Lleimenhangen, Arno K. - In: Journal of retailing 42 (1966) 67,4/p
Persistent link: https://www.econbiz.de/10002214196
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Group interviews reveal consumer buying behavior
Munn, Henry L.; Opdyke, William K. - In: Journal of retailing 37 (1961) 3, pp. 26-31,56
Persistent link: https://www.econbiz.de/10002532709
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Consumer behavior in the market place
LeGrand, Bruce; Udell, Jon G. - In: Journal of retailing 40 (1964) 3, pp. 32-40,47-48
Persistent link: https://www.econbiz.de/10002360139
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Prediction of the spatial pattern of shopping behavior
Feldman, Laurence P. - In: Journal of retailing 43 (1967) 1, pp. 25-30,63
Persistent link: https://www.econbiz.de/10002141786
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Customer strategy for Negro retailers
Petrof, John V. - In: Journal of retailing 43 (1967) 3, pp. 30-38
Persistent link: https://www.econbiz.de/10002643961
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What influences purchases of color televisions?
Riter, Charles B. - In: Journal of retailing 42 (1966) 4, pp. 25-31
Persistent link: https://www.econbiz.de/10002717727