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The evolution of marketing channels : trends and research directions
Watson, George F., IV.; Worm, Stefan; Palmatier, Robert W. - In: Journal of retailing 91 (2015) 4, pp. 546-568
Persistent link: https://www.econbiz.de/10011422341
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Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang; Singh, Sonika; DeRoos, Nicolas - In: Journal of retailing 99 (2023) 3, pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
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Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.; Sunder, Sarang; Sharma, Amalesh - In: Journal of retailing 91 (2015) 4, pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
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Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar; Farris, Paul W.; Guissoni, Leandro A. - In: Journal of retailing 91 (2015) 4, pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
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Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva; Schumann, Jan Hendrik; Kunz, Werner - In: Journal of retailing 92 (2016) 2, pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
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Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed; Gangwar, Manish; Mantrala, Murali K. - In: Journal of retailing 98 (2022) 1, pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
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Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia; Lamey, Lien; Breugelmans, Els; Melis, Kristina - In: Journal of retailing 97 (2021) 2, pp. 154-172
Persistent link: https://www.econbiz.de/10012648983
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Store brand quality and retailer's product line design
Chung, Hwan; Lee, Eunkyu - In: Journal of retailing 93 (2017) 4, pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
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The effects of search-related and purchase-related mobile app additions on retailers’ shareholder wealth : the roles of firm size, product category, and customer segment
Cao, Lanlan; Liu, Xin; Cao, Wenbin - In: Journal of retailing 94 (2018) 4, pp. 343-351
Persistent link: https://www.econbiz.de/10011958207
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Dynamics of customer response to promotional and relational direct mailings from an apparel retailer : the moderating role of relationship strength
Gázquez-Abad, Juan Carlos; De Cannière, Marie Hélène; … - In: Journal of retailing 87 (2011) 2, pp. 166-181
Persistent link: https://www.econbiz.de/10009240264