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Preismanagement
59
Pricing strategy
59
Consumer behaviour
33
Konsumentenverhalten
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Einzelhandel
21
Retail trade
20
Sales promotion
16
Verkaufsförderung
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Pricing
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Price
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Einzelhandelspreis
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Preis
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Retail price
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Distribution channel
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Theorie
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Theory
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Vertriebsweg
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Retailing
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Brand
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Game theory
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Markenartikel
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Food retailing
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Lebensmitteleinzelhandel
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Markenführung
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Price discrimination
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Product quality
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Produktqualität
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Spieltheorie
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Advertising effects
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E-commerce
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Electronic Commerce
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Handelsmarke
4
Internet marketing
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Online-Marketing
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Preisdifferenzierung
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Store brand
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Werbewirkung
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Advertising
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Grewal, Dhruv
5
Popkowski Leszczyc, Peter T. L.
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Breugelmans, Els
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Chung, Hwan
2
Haruvy, Ernan
2
Ingene, Charles A.
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Lee, Eunkyu
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Monroe, Kent B.
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Richards, Timothy J.
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Roggeveen, Anne L.
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Zaccour, Georges
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Areni, Charles Scott
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Aydınoğlu, Nilüfer Z.
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Bagchi, Rajesh
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Bapna, Ravi
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Barone, Michael J.
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Bauner, Christoph
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Bearden, William O.
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Bertini, Marco
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Biswas, Abhijit
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Block, Lauren G.
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Bodur, H. Onur
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Bolton, Lisa E.
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Brosh, Gili
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Campo, Katia
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Cao, Qingning
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Carver, James R.
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Chandrashekaran, Rajesh
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Chen, Bintong
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Choi, Jungsil
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Cohen-Vernik, Dinah
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Compeau, Larry D.
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Dass, Mayukh
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Davis, Derick F.
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Journal of retailing
The journal of economic education
447
Journal of revenue and pricing management
337
European journal of operational research : EJOR
336
NBER working paper series
260
Management science : journal of the Institute for Operations Research and the Management Sciences
251
International journal of production economics
234
NBER Working Paper
216
International journal of industrial organization
211
Working paper / National Bureau of Economic Research, Inc.
206
Economics letters
180
Discussion paper / Centre for Economic Policy Research
140
The American economic review
137
CESifo working papers
122
International journal of production research
122
Journal of education for business
122
Journal of business research : JBR
117
Manufacturing & service operations management : M & SOM
112
Transportation research / E : an international journal
112
Operations research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Discussion papers / CEPR
100
Journal of retailing and consumer services
97
The journal of economic education : JEE
95
Production and operations management : an international journal of the Production and Operations Management Society
91
The journal of industrial economics
85
SpringerLink / Bücher
83
The journal of economic perspectives : EP ; a journal of the American Economic Association
82
Energy economics
81
Omega : the international journal of management science
80
Discussion paper
75
International journal of hospitality management
75
The Rand journal of economics
73
Journal of economic behavior & organization : JEBO
71
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
71
Working paper
70
Applied economics
67
Review of industrial organization : RIO
67
Journal of economics & management strategy : JEMS
66
Discussion paper / Tinbergen Institute
62
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Alliteration alters : phonetic overlap in promotional messages influences evaluation and choice
Davis, Derick F.
;
Bagchi, Rajesh
;
Block, Lauren G.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011484027
Saved in:
2
Measuring the impact of price guarantees on bidding in consumer online auctions
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
;
Areni, …
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10011484082
Saved in:
3
Unit pricing increases price sensitivity even when products are of identical size
Yao, Jun
;
Oppewal, Harmen
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 109-121
Persistent link: https://www.econbiz.de/10011484094
Saved in:
4
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
5
The effect of probabilistic selling on the optimal product mix
Fay, Scott
;
Xie, Jinhong
;
Feng, Cong
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 451-467
Persistent link: https://www.econbiz.de/10011377056
Saved in:
6
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
7
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
8
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Saved in:
9
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
10
Online price search : impact of price comparison sites on offline price evaluations
Bodur, H. Onur
;
Klein, Noreen M.
;
Arora, Neeraj
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 125-139
Persistent link: https://www.econbiz.de/10010500741
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