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Consumer behaviour
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Vertriebsweg
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Neslin, Scott A.
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Journal of retailing
Journal of marketing
18
Journal of marketing research : JMR
13
Tuck School of Business working paper / Tuck School of Business at Dartmouth
13
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
MSI reports : working paper series
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Marketing Science
9
Journal of business economics : JBE
6
Die Betriebswirtschaft : DBW
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing : journal of research and management
4
Marketing letters : a journal of research in marketing
4
Management Science
3
Report / Marketing Science Institute
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
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The History of Marketing Science
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The history of marketing science
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of the Academy of Marketing Science
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Review of marketing science
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Schmalenbach business review : sbr
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Springer Proceedings in Business and Economics
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
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World Scientific - Now Publishers series in business
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A reader in marketing communications
1
Essays on the success factors of cause-related marketing
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Foundations and Trends(R) in Marketing
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Foundations and trends in marketing : FTMKT
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Friedrich-Schiller-Universität Jena - Wirtschaftswissenschaftliche Fakultät - Working Paper Series A
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From Little's law to marketing science : essays in honor of John D.C. Little
1
Gabler Edition Wissenschaft
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Ganzheitliches Direktmarketing
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OLC EcoSci
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ECONIS (ZBW)
9
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1
The Role of Retail Promotion in Determining Future Brand Loyalty: Its Effect on Purchase Event Feedback
Gedenk, Karen
;
Neslin, Scott A.
- In:
Journal of retailing
75
(
1999
)
4
,
pp. 433-460
Persistent link: https://www.econbiz.de/10006625545
Saved in:
2
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
3
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
4
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
5
Managing multi- and omni-channel distribution : metrics and research directions
Ailawadi, Kusum L.
;
Farris, Paul W.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10011704707
Saved in:
6
The retail power-performance conundrum - What have we learned?
Ailawadi, Kusum L.
- In:
Journal of retailing
77
(
2001
)
3
,
pp. 299-318
Persistent link: https://www.econbiz.de/10006619374
Saved in:
7
Market Power and Performance: A Cross-Industry Analysis of Manufacturers and Retailers
Ailawadi, Kusum L.
;
Borin, Norm
;
Farris, Paul W.
- In:
Journal of retailing
71
(
1995
)
3
,
pp. 211-248
Persistent link: https://www.econbiz.de/10006635499
Saved in:
8
Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
Ailawadi, Kusum L.
;
Beauchamp, J.P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10008232103
Saved in:
9
Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
Ailawadi, Kusum L.
;
Beauchamp, J.P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10008889587
Saved in:
10
Innovations in Retail Pricing and Promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10009177973
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