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Beziehungsmarketing
107
Relationship marketing
107
Consumer behaviour
69
Konsumentenverhalten
69
Einzelhandel
47
Retail trade
47
Customer satisfaction
24
Kundenzufriedenheit
24
Dienstleistungsqualität
16
Distribution channel
16
Service quality
16
Vertriebsweg
16
Online retailing
15
Online-Handel
15
Brand management
11
E-commerce
11
Electronic Commerce
11
Markenführung
11
Marketing management
11
Marketingmanagement
11
Customer experience
9
Ladengestaltung
8
Salespeople
8
Store design
8
Verkaufspersonal
8
Customer service
7
Kundenservice
7
Beschwerdemanagement
6
Brand
6
Brand image
6
Complaint management
6
Kundenbindungsprogramm
6
Loyalty program
6
Markenimage
6
Retailing
6
Customer journey
5
Data protection
5
Datenschutz
5
Internet marketing
5
Lieferantenmanagement
5
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106
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108
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108
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2
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English
108
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Grewal, Dhruv
9
Noble, Stephanie M.
5
Verhoef, Peter C.
4
Blut, Markus
3
Cronin, J. J.
3
Evanschitzky, Heiner
3
Lemon, Katherine N.
3
Neslin, Scott A.
3
Nordfält, Jens
3
Pauwels, Koen
3
Roggeveen, Anne L.
3
Biswas, Dipayan
2
Calantone, Roger J.
2
Chen, Jialie
2
Fuchs, Christoph
2
Fumagalli, Elena
2
Gangwar, Manish
2
Guha, Abhijit
2
Gustafsson, Anders
2
Herhausen, Dennis
2
Hult, G. Tomas M.
2
Kumar, V.
2
Langerak, Fred
2
Mittal, Vikas
2
Reinartz, Werner J.
2
Rudolph, Thomas
2
Ruyter, Ko de
2
Schreier, Martin
2
Schumann, Jan Hendrik
2
Smith, Jeffery S.
2
Soysal, Gonca
2
Tsiros, Michael
2
Van Osselaer, Stijn M. J.
2
Wang, Jeff Jianfeng
2
Zablah, Alex R.
2
Zhang, Yufei
2
Acuti, Diletta
1
Ahlbom, Carl-Philip
1
Aiello, Gaetano
1
Ailawadi, Kusum L.
1
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Journal of retailing
SpringerLink / Bücher
1,534
Journal of business research : JBR
655
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
427
Gabler Edition Wissenschaft
365
Springer eBook Collection / Business and Economics
343
Springer eBook Collection
342
International journal of hospitality management
299
Research
251
Europäische Hochschulschriften / 5
225
The journal of services marketing
225
The journal of business & industrial marketing
206
The service industries journal
191
Lehrbuch
189
Journal of the Academy of Marketing Science
174
Journal of strategic marketing
173
International journal of electronic customer relationship management : IJECRM
144
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Tourism management : research, policies, practice
115
essentials
113
Journal of service management
111
Psychology & marketing
111
The journal of brand management : an international journal
110
The journal of product & brand management
110
Asia Pacific journal of marketing and logistics
107
Marketing intelligence & planning
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
105
Cogent business & management
102
Gabler Research
101
European journal of marketing : EJM
100
Hamburger Schriften zur Marketingforschung
100
Die Bank
97
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
97
Services marketing quarterly
94
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
89
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ECONIS (ZBW)
108
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1
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10
of
108
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date (oldest first)
1
Creating ultimate customer loyalty through loyalty conviction and customer-company identification
Wolter, Jeremy S.
;
Bock, Dora
;
Smith, Jeffery S.
; …
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 458-476
Persistent link: https://www.econbiz.de/10011790705
Saved in:
2
The impact of a new retail brand in-store boutique and its perceived fit with the parent retail brand on store performance and customer spending
Netemeyer, Richard G.
;
Heilman, Carrie M.
;
Maxham, …
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 462-475
Persistent link: https://www.econbiz.de/10009707165
Saved in:
3
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
Saved in:
4
Global media, local metaphor: television shopping and marketing-as-relationship in America, Japan, and Taiwan
Warden, Clyde A.
;
Huang, Stephen Chi-Tsun
;
Liu, Tsung-Chi
; …
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 119-129
Persistent link: https://www.econbiz.de/10003732255
Saved in:
5
Strategies to offset performance failures : the role of brand equity
Brady, Michael K.
;
Cronin, J. J.
;
Fox, Gavin L.
;
Roehm, …
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003744296
Saved in:
6
Customer complaining : the role of tie strenght and information control
Mittal, Vikas
;
Huppertz, John W.
;
Khare, Adwait
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 195-204
Persistent link: https://www.econbiz.de/10003744326
Saved in:
7
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
8
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
9
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
10
Retailer pricing and competitive effects
Kopalle, Praveen K.
;
Biswas, Dipayan
;
Chintagunta, …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10003834502
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