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To choose or to reject : the effect of decision frame on food customization decisions
Nagpal, Anish; Lei, Jing; Khare, Adwait - In: Journal of retailing 91 (2015) 3, pp. 422-435
Persistent link: https://www.econbiz.de/10011377048
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Building-up versus paring-down : consumer responses to recommendations when customizing
Coker, Brent; Nagpal, Anish - In: Journal of retailing 89 (2013) 2, pp. 190-206
Persistent link: https://www.econbiz.de/10009757390
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Building-Up versus Paring-Down: Consumer Responses to Recommendations When Customizing
Coker, Brent; Nagpal, Anish - In: Journal of retailing 89 (2013) 2, pp. 190-206
Persistent link: https://www.econbiz.de/10010108290
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Cross-buying in retailing: drivers and consequences
Kumar, V.; George, Morris; Pancras, Joseph - In: Journal of retailing 84 (2008) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
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Customer experience management in retailing : an organizing framework
Grewal, Dhruv; Levy, Michael; Kumar, V. - In: Journal of retailing 85 (2009) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
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Choosing the right metrics to maximize profitability and shareholder value
Petersen, J. Andrew; McAlister, Leigh; Reibstein, David J. - In: Journal of retailing 85 (2009) 1, pp. 95-111
Persistent link: https://www.econbiz.de/10003834521
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Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.; Sunder, Sarang; Sharma, Amalesh - In: Journal of retailing 91 (2015) 4, pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
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Maximizing profits for a multi-category catalog retailer
George, Morris; Kumar, V.; Grewal, Dhruv - In: Journal of retailing 89 (2013) 4, pp. 374-396
Persistent link: https://www.econbiz.de/10010226435
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Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.; Dellaert, Benedict G. C.; Krafft, … - In: Journal of retailing 87 (2011), pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
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Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred; Kumar, Vikas; Harmeling, Colleen; … - In: Journal of retailing 97 (2021) 1, pp. 133-149
Persistent link: https://www.econbiz.de/10012514585