Narrow search
Showing 1 - 10 of 135
Cover Image
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali; Fudurić, Morana; Viswanathan, Vijay; … - In: Journal of retailing 99 (2023) 1, pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Cover Image
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph; Jaenicke, Edward; Wang, Emily; Wu, … - In: Journal of retailing 95 (2019) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Cover Image
Drivers of customers' adoption and adoption timing of a new loyalty card in the grocery retail market
Demoulin, Nathalie T. M.; Zidda, Pietro - In: Journal of retailing 85 (2009) 3, pp. 391-405
Persistent link: https://www.econbiz.de/10003892383
Cover Image
Spillover effects of service failures in coalition loyalty programs : the buffering effect of special treatment benefits
Schumann, Jan Hendrik; Wünderlich, Nancy V.; … - In: Journal of retailing 90 (2014) 1, pp. 111-118
Persistent link: https://www.econbiz.de/10010359932
Cover Image
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von; Huchzermeier, Arnd - In: Journal of retailing 97 (2021) 4, pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
Cover Image
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian; Guhl, Daniel - In: Journal of retailing 98 (2022) 3, pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Cover Image
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.; Tocco, Barbara; Brečić, Ružica; … - In: Journal of retailing 100 (2024) 1, pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Cover Image
Global media, local metaphor: television shopping and marketing-as-relationship in America, Japan, and Taiwan
Warden, Clyde A.; Huang, Stephen Chi-Tsun; Liu, Tsung-Chi; … - In: Journal of retailing 84 (2008) 1, pp. 119-129
Persistent link: https://www.econbiz.de/10003732255
Cover Image
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Cover Image
Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar; Farris, Paul W.; Guissoni, Leandro A. - In: Journal of retailing 91 (2015) 4, pp. 644-659
Persistent link: https://www.econbiz.de/10011422456