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Marketing research: new method...
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Einzelhandel
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Retail trade
5
Beziehungsmarketing
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Relationship marketing
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Schwellenländer
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Performance measurement
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Pancras, Joseph
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Petersen, J. Andrew
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Reinartz, Werner J.
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Ganesh, Jaishankar
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Journal of retailing
Legends in marketing
80
Journal of marketing
48
Legends in consumer behavior
43
Journal of the Academy of Marketing Science
35
Journal of business research : JBR
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of marketing research : JMR
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of Business Research
13
International journal of forecasting
11
Production and Operations Management
11
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
Journal of international marketing
10
MSI reports : working paper series
10
Journal of marketing theory and practice
9
Global business perspectives series
7
International Journal of Forecasting
7
European Journal of Marketing
6
Harvard business review : HBR
6
International Marketing Review
6
Legends in strategic marketing
6
Marketing Science
6
Marketing research : a magazine of management and applications
6
Review of marketing research
6
Harvard-Business-Manager : das Wissen der Besten
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
MIT sloan management review
5
Does marketing need reform? : fresh perspectives on the future
4
Handbook of relationship marketing
4
Handbook of research on customer equity in marketing
4
Homo oeconomicus
4
Journal of Business & Industrial Marketing
4
Journal of Consumer Marketing
4
Journal of macromarketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
SpringerLink / Bücher
4
Customer engagement marketing
3
European journal of marketing : EJM
3
International journal of procurement management
3
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OLC EcoSci
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ECONIS (ZBW)
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1
Choosing the right metrics to maximize profitability and shareholder value
Petersen, J. Andrew
;
McAlister, Leigh
;
Reibstein, David J.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 95-111
Persistent link: https://www.econbiz.de/10003834521
Saved in:
2
Choosing the Right Metrics to Maximize Profitability and Shareholder Value
Petersen, J. Andrew
;
McAlister, Leigh
;
Reibstein, David J.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 95-112
Persistent link: https://www.econbiz.de/10008889583
Saved in:
3
Keyword selection strategies in search engine optimization : how relevant is relevance?
Nagpal, Mayank
;
Petersen, J. Andrew
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 746-763
Persistent link: https://www.econbiz.de/10013270718
Saved in:
4
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
Saved in:
5
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
6
Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.
;
Sunder, Sarang
;
Sharma, Amalesh
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
Saved in:
7
Maximizing profits for a multi-category catalog retailer
George, Morris
;
Kumar, V.
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 374-396
Persistent link: https://www.econbiz.de/10010226435
Saved in:
8
Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.
;
Dellaert, Benedict G. C.
;
Krafft, …
- In:
Journal of retailing
87
(
2011
),
pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
Saved in:
9
Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
Saved in:
10
Revisiting the satisfaction-loyalty relationship : empirical generalizations and directions for future research
Kumar, V.
;
Pozza, Ilaria Dalla
;
Ganesh, Jaishankar
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10009781857
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