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Consumer behaviour
303
Konsumentenverhalten
303
Einzelhandel
148
Retail trade
148
Relationship marketing
104
Beziehungsmarketing
103
Online retailing
52
Online-Handel
52
Brand management
51
Markenführung
51
Preismanagement
35
Pricing strategy
35
Distribution channel
33
Vertriebsweg
33
E-commerce
30
Electronic Commerce
30
Customer satisfaction
28
Kundenzufriedenheit
28
Retailing
27
Dienstleistungsqualität
26
Service quality
26
Brand
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Sales promotion
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Verkaufsförderung
24
Brand image
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Markenartikel
23
Markenimage
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Marketing management
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Marketingmanagement
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Ladengestaltung
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Store design
21
Einzelhandelspreis
20
Internet marketing
20
Online-Marketing
20
Retail price
20
Food retailing
18
Lebensmitteleinzelhandel
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Grewal, Dhruv
16
Verhoef, Peter C.
9
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Blut, Markus
5
Neslin, Scott A.
5
Noble, Stephanie M.
5
Ruyter, Ko de
5
Brady, Michael K.
4
Burton, Scot
4
Evanschitzky, Heiner
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Pauwels, Koen
4
Ratchford, Brian Thomas
4
Wetzels, Martin
4
Bearden, William O.
3
Biswas, Abhijit
3
Biswas, Dipayan
3
Cronin, J. J.
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
Gauri, Dinesh Kumar
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Khare, Adwait
3
Kukar-Kinney, Monika
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Lamey, Lien
3
Lehmann, Donald R.
3
Lemon, Katherine N.
3
Levy, Michael
3
Ma, Yu
3
Mantrala, Murali K.
3
Melis, Kristina
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Journal of retailing
Journal of business research : JBR
2,439
Journal of retailing and consumer services
2,083
International journal of hospitality management
865
SpringerLink / Bücher
802
International journal of consumer studies
776
Psychology & marketing
706
The journal of brand management : an international journal
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
Industrial marketing management : the international journal for industrial and high-tech firms
536
NBER working paper series
536
European Journal of Marketing
517
The journal of product & brand management
496
Working paper / National Bureau of Economic Research, Inc.
455
Asia Pacific journal of marketing and logistics
447
European journal of marketing : EJM
435
Journal of Consumer Marketing
411
Journal of marketing management : MM
410
Journal of the Academy of Marketing Science
401
Journal of marketing research : JMR
396
NBER Working Paper
395
Tourism management : research, policies, practice
395
Journal of marketing
393
Journal of travel and tourism marketing
388
Management science : journal of the Institute for Operations Research and the Management Sciences
378
The journal of services marketing
378
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
356
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
354
Journal of marketing communications
344
Journal of strategic marketing
340
The service industries journal
340
Cogent business & management
336
Journal of international consumer marketing
335
Marketing letters : a journal of research in marketing
335
International journal of contemporary hospitality management
330
International journal of retail & distribution management
327
Marketing intelligence & planning
324
Journal of fashion marketing and management
319
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
317
The international review of retail, distribution and consumer research
315
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ECONIS (ZBW)
358
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1
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10
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358
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1
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
2
Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar
;
Farris, Paul W.
;
Guissoni, Leandro A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
Saved in:
3
Shaping retail brand personality perceptions by bodily experiences
Möller, Jana
;
Herm, Steffen
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 438-446
Persistent link: https://www.econbiz.de/10010226423
Saved in:
4
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
5
Capturing retailers' brand and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
6
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
7
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
8
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
9
Strategies to offset performance failures : the role of brand equity
Brady, Michael K.
;
Cronin, J. J.
;
Fox, Gavin L.
;
Roehm, …
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003744296
Saved in:
10
Towards a further understanding of the antecedents of retailer new product adoption
Everdingen, Yvonne Maria van
;
Sloot, Laurens M.
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 579-597
Persistent link: https://www.econbiz.de/10009423181
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