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Consumer behaviour
303
Konsumentenverhalten
303
Einzelhandel
128
Retail trade
128
Beziehungsmarketing
66
Relationship marketing
66
Online retailing
46
Online-Handel
46
Preismanagement
33
Pricing strategy
33
Brand management
32
Markenführung
32
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26
Electronic Commerce
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Distribution channel
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Retailing
25
Vertriebsweg
25
Sales promotion
23
Verkaufsförderung
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Customer satisfaction
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Kundenzufriedenheit
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Markenartikel
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Online-Marketing
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Store design
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Grewal, Dhruv
13
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
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Roggeveen, Anne L.
6
Verhoef, Peter C.
6
Blut, Markus
5
Burton, Scot
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Bearden, William O.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
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Jha, Subhash
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Kukar-Kinney, Monika
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Lamey, Lien
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Lehmann, Donald R.
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Ma, Yu
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Melis, Kristina
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Shankar, Venkatesh
3
Smith, Ronn J.
3
Suri, Rajneesh
3
Wang, Jeff Jianfeng
3
Wetzels, Martin
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Journal of retailing
Journal of business research : JBR
1,986
Journal of retailing and consumer services
1,935
International journal of consumer studies
772
International journal of hospitality management
727
Psychology & marketing
669
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER working paper series
519
Working paper / National Bureau of Economic Research, Inc.
439
Asia Pacific journal of marketing and logistics
393
The journal of product & brand management
393
SpringerLink / Bücher
386
NBER Working Paper
385
European Journal of Marketing
374
Journal of Consumer Marketing
366
The journal of brand management : an international journal
359
European journal of marketing : EJM
355
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Management science : journal of the Institute for Operations Research and the Management Sciences
338
Journal of travel and tourism marketing
330
Journal of international consumer marketing
324
Journal of marketing management : MM
312
Tourism management : research, policies, practice
311
Journal of marketing communications
302
Cogent business & management
297
Journal of fashion marketing and management
297
Marketing letters : a journal of research in marketing
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
293
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of marketing
292
The journal of consumer marketing
291
Young consumers : insight and ideas for responsible marketers
288
Journal of consumer behaviour : an international research review
286
Journal of the Academy of Marketing Science
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
276
International journal of contemporary hospitality management
262
Technological forecasting & social change : an international journal
262
The journal of services marketing
262
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ECONIS (ZBW)
303
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1
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
2
On the edge of buying : a targeting approach for indecisive buyers based on willingness-to-pay ranges
Dost, Florian
;
Wilken, Robert
;
Eisenbeiß, Maik
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 393-407
Persistent link: https://www.econbiz.de/10010408215
Saved in:
3
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
Saved in:
4
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
5
Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh
;
Jiang, Baojun
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
Saved in:
6
Effects of service setting and other consumers' age on the service perceptions of young consumers
Thakor, Mrugank V.
;
Suri, Rajneesh
;
Saleh, Katayoun
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003732223
Saved in:
7
Shopping context and consumers' mental representation of complex shopping trip decision problems
Dellaert, Benedict G. C.
;
Arentze, Theo A.
;
Timmermans, …
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 219-232
Persistent link: https://www.econbiz.de/10003744334
Saved in:
8
Customer experience management in retailing : understanding the buying process
Puccinelli, Nancy M.
;
Goodstein, Ronald Charles
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10003834478
Saved in:
9
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
10
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
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