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Detoxifying luxury and fashion...
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Brand management
51
Markenführung
51
Consumer behaviour
41
Konsumentenverhalten
41
Einzelhandel
32
Markenartikel
32
Retail trade
32
Brand
26
Brand image
18
Markenimage
18
Beziehungsmarketing
14
Relationship marketing
14
Handelsmarke
11
Store brand
11
Luxury goods
9
Luxusgüter
9
Marketing management
9
Marketingmanagement
9
Vereinigte Staaten
9
Preismanagement
8
Pricing strategy
8
Retailing
8
Einzelhandelspreis
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Retail price
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Online retailing
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Vertriebsweg
5
Brand equity
4
Category Management
4
Category management
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Private labels
4
Verbraucher
4
Bewertung
3
Brand extension
3
Customer satisfaction
3
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3
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Ma, Yu
3
Verhoef, Peter C.
3
Baskin, Ernest
2
Brady, Michael K.
2
Brown, F. E.
2
Chung, Hwan
2
Dekimpe, Marnik G.
2
Gielens, Katrijn
2
Lee, Eunkyu
2
Narasimhan, Chakravarthi
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2
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2
Sloot, Laurens M.
2
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of retailing
Journal of business research : JBR
776
The journal of brand management : an international journal
632
Journal of retailing and consumer services
414
The journal of product & brand management
410
SpringerLink / Bücher
356
Journal of fashion marketing and management
262
Psychology & marketing
165
European journal of marketing : EJM
146
International journal of hospitality management
142
Journal of Product & Brand Management
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
Journal of Fashion Marketing and Management: An International Journal
124
Asia Pacific journal of marketing and logistics
123
Journal of marketing
117
Journal of marketing research : JMR
115
Journal of strategic marketing
114
Industrial marketing management : the international journal for industrial and high-tech firms
113
Marketing intelligence & planning
113
Journal of advertising research
112
Journal of marketing communications
111
Journal of marketing management : MM
111
Springer eBook Collection
106
Strategic Direction
106
The IUP journal of brand management : IJBRM
96
Journal of international consumer marketing
92
International journal of consumer studies
91
Innovatives Markenmanagement
88
International journal of retail & distribution management
86
Journal of the Academy of Marketing Science
83
Marketing letters : a journal of research in marketing
82
The Trademark reporter
82
International marketing review
80
Cogent business & management
79
International journal of advertising : the review of marketing communications
77
Research
77
Journal of promotion management : innovations in planning and applied research
76
Markenartikel : das Magazin für Markenführung
75
Tourism management : research, policies, practice
75
Journal of global fashion marketing : JGfM
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
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ECONIS (ZBW)
74
Showing
1
-
10
of
74
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date (oldest first)
1
Luxury single- versus multi-
brand
stores : the effect of consumers' hedonic goals on
brand
comparisons
Desmichel, Perrine
;
Kocher, Bruno
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 203-219
Persistent link: https://www.econbiz.de/10012295826
Saved in:
2
M(art)worlds : consumer perceptions of how luxury
brand
stores become art institutions
Joy, Annamma
;
Wang, Jeff Jianfeng
;
Chan, Tsang-sing
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 347-364
Persistent link: https://www.econbiz.de/10010408220
Saved in:
3
The impact of a flagship vs a
brand
store on
brand
attitude,
brand
attachment and
brand
equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
4
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
5
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
6
Competitive effects of Wal-Mart Supercenter entry : moderating roles of category and
brand
characteristics
Seenivasan, Satheesh
;
Talukdar, Debabrata
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011505030
Saved in:
7
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
8
Determinants of store
brand
share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
Saved in:
9
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
10
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
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