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Cross-buying in retailing: drivers and consequences
Kumar, V.; George, Morris; Pancras, Joseph - In: Journal of retailing 84 (2008) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
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Do retailers benefit from deploying customer analytics
Germann, Frank; Lilien, Gary L.; Fiedler, Lars; Kraus, … - In: Journal of retailing 90 (2014) 4, pp. 587-593
Persistent link: https://www.econbiz.de/10010473261
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Consumer and retailer promotions : who is better off?
Sigué, Simon Pierre - In: Journal of retailing 84 (2008) 4, pp. 449-460
Persistent link: https://www.econbiz.de/10003794952
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Retail shelf allocation: a comparative analysis of heuristic and meta-heuristic approaches
Hansen, Jared M.; Raut, Sumit; Swami, Sanjeev - In: Journal of retailing 86 (2010) 1, pp. 94-105
Persistent link: https://www.econbiz.de/10003969353
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How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods
Pauwels, Koen - In: Journal of retailing 83 (2007) 3, pp. 297-308
Persistent link: https://www.econbiz.de/10003517343
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Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
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Mythic agency and retail conquest
Dobscha, Susan; Foxman, Ellen R. - In: Journal of retailing 88 (2012) 2, pp. 291-307
Persistent link: https://www.econbiz.de/10009562804
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Joint in-season and out-of-season promotion demand forecasting in a retail environment
Wolters, Jannik; Huchzermeier, Arnd - In: Journal of retailing 97 (2021) 4, pp. 726-745
Persistent link: https://www.econbiz.de/10013270716
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Analysis of free gift card program effectiveness
Khouja, Moutaz; Pan, Jingming; Ratchford, Brian Thomas; … - In: Journal of retailing 87 (2011) 4, pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
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Two-tier store brand : the benefic impact of a value brand on perceptions of a premium brand
Palmeira, Maricio M.; Thomas, Dominic - In: Journal of retailing 87 (2011) 4, pp. 540-548
Persistent link: https://www.econbiz.de/10009423184