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Consumer behaviour
318
Konsumentenverhalten
318
Einzelhandel
138
Retail trade
138
Beziehungsmarketing
69
Relationship marketing
69
Online retailing
51
Online-Handel
51
Brand management
37
Markenführung
37
Preismanagement
37
Pricing strategy
37
Markenartikel
34
Brand
28
Distribution channel
28
Vertriebsweg
28
E-commerce
27
Electronic Commerce
27
Retailing
27
Sales promotion
26
Verkaufsförderung
26
Customer satisfaction
24
Kundenzufriedenheit
24
Dienstleistungsqualität
23
Service quality
23
Marketing management
21
Marketingmanagement
21
Einzelhandelspreis
20
Food retailing
20
Ladengestaltung
20
Lebensmitteleinzelhandel
20
Retail price
20
Store design
20
Brand image
19
Markenimage
19
Experiment
18
Internet marketing
18
Online-Marketing
18
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18
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English
323
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Grewal, Dhruv
15
Blut, Markus
6
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Verhoef, Peter C.
6
Burton, Scot
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Geyskens, Inge
3
Guha, Abhijit
3
Hardesty, David M.
3
Haruvy, Ernan
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Howlett, Elizabeth
3
Inman, J. Jeffrey
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Jha, Subhash
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Jin, Liyin
3
Kukar-Kinney, Monika
3
Lamey, Lien
3
Lehmann, Donald R.
3
Ma, Yu
3
Mantrala, Murali K.
3
Melis, Kristina
3
Neslin, Scott A.
3
Noble, Stephanie M.
3
Popkowski Leszczyc, Peter T. L.
3
Reynolds, Kristy E.
3
Rudolph, Thomas
3
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Journal of retailing
Journal of business research : JBR
2,037
Journal of retailing and consumer services
1,986
International journal of hospitality management
793
International journal of consumer studies
766
Psychology & marketing
691
IZA Discussion Papers
668
Economics Papers from University Paris Dauphine
590
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
NBER working paper series
559
The journal of brand management : an international journal
458
Working paper / National Bureau of Economic Research, Inc.
450
MPRA Paper
429
The journal of product & brand management
421
Journal of marketing research : JMR
399
NBER Working Paper
396
Discussion paper series / IZA
395
Asia Pacific journal of marketing and logistics
394
SpringerLink / Bücher
387
European Journal of Marketing
378
European journal of marketing : EJM
376
Journal of Consumer Marketing
370
IZA Discussion Paper
361
Management science : journal of the Institute for Operations Research and the Management Sciences
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
330
Tourism management : research, policies, practice
327
Journal of marketing
324
Journal of international consumer marketing
323
Journal of travel and tourism marketing
323
Journal of marketing management : MM
318
Journal of marketing communications
309
Cogent business & management
304
Journal of fashion marketing and management
299
Marketing letters : a journal of research in marketing
299
The international review of retail, distribution and consumer research
295
International journal of retail & distribution management
294
Journal of the Academy of Marketing Science
290
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
The journal of consumer marketing
287
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ECONIS (ZBW)
331
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1
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10
of
331
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1
When shelf-based scarcity impacts consumer preferences
Parker, Jeffrey R.
;
Lehmann, Donald R.
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 142-155
Persistent link: https://www.econbiz.de/10009240267
Saved in:
2
The impact of a flagship vs a
brand
store on
brand
attitude,
brand
attachment and
brand
equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
3
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
4
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
5
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
6
Determinants of store
brand
share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
Saved in:
7
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
8
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
9
Capturing retailers'
brand
and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
10
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
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