//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
When Co-Creation Backfires : T...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
303
Konsumentenverhalten
303
Einzelhandel
131
Retail trade
131
Beziehungsmarketing
69
Relationship marketing
69
Online retailing
49
Online-Handel
49
Preismanagement
36
Pricing strategy
36
Brand management
32
Markenführung
32
Internet marketing
30
Online-Marketing
30
Distribution channel
29
E-commerce
29
Electronic Commerce
29
Vertriebsweg
29
Retailing
25
Sales promotion
24
Verkaufsförderung
24
Dienstleistungsqualität
23
Service quality
23
Brand
22
Customer satisfaction
22
Kundenzufriedenheit
22
Marketing management
22
Marketingmanagement
22
Markenartikel
20
Advertising effects
18
Brand image
18
Einzelhandelspreis
18
Food retailing
18
Ladengestaltung
18
Lebensmitteleinzelhandel
18
Markenimage
18
Retail price
18
Store design
18
Werbewirkung
18
Experiment
17
more ...
less ...
Online availability
All
Undetermined
186
Type of publication
All
Article
321
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
321
Aufsatz in Zeitschrift
321
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
321
Undetermined
2
Author
All
Grewal, Dhruv
14
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Verhoef, Peter C.
6
Blut, Markus
5
Burton, Scot
4
Monroe, Kent B.
4
Neslin, Scott A.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Suri, Rajneesh
4
Bearden, William O.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Kukar-Kinney, Monika
3
Lamey, Lien
3
Lehmann, Donald R.
3
Ma, Yu
3
Mantrala, Murali K.
3
Melis, Kristina
3
Noble, Stephanie M.
3
Popkowski Leszczyc, Peter T. L.
3
Puccinelli, Nancy M.
3
Reynolds, Kristy E.
3
Rudolph, Thomas
3
Sethuraman, Raj
3
Shankar, Venkatesh
3
Skiera, Bernd
3
more ...
less ...
Published in...
All
Journal of retailing
Journal of business research : JBR
2,228
Journal of retailing and consumer services
2,006
International journal of hospitality management
787
International journal of consumer studies
773
Psychology & marketing
754
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
NBER working paper series
568
SpringerLink / Bücher
546
Journal of advertising research
518
Working paper / National Bureau of Economic Research, Inc.
481
Management science : journal of the Institute for Operations Research and the Management Sciences
440
European journal of marketing : EJM
435
NBER Working Paper
428
Journal of marketing research : JMR
418
Asia Pacific journal of marketing and logistics
416
The journal of product & brand management
408
Journal of marketing communications
407
The journal of brand management : an international journal
374
Journal of marketing management : MM
370
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
370
Journal of marketing
368
Tourism management : research, policies, practice
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of travel and tourism marketing
354
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
350
Technological forecasting & social change : an international journal
342
Journal of advertising : official publication of the American Academy of Advertising
339
Marketing letters : a journal of research in marketing
335
Journal of international consumer marketing
334
International journal of advertising : the quarterly review of marketing communications
331
Cogent business & management
322
Journal of the Academy of Marketing Science
306
Journal of fashion marketing and management
302
Journal of consumer behaviour : an international research review
301
International journal of contemporary hospitality management
300
The journal of services marketing
299
International journal of retail & distribution management
298
The journal of consumer marketing
295
Journal of business ethics : JOBE
291
more ...
less ...
Source
All
ECONIS (ZBW)
323
Showing
1
-
10
of
323
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising
effects under consumer heterogeneity : the moderating role of brand experience,
advertising
recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
2
Effects of online and offline
advertising
and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
3
Surprise, surprise : ambient media as promotion tool for retailers
Hutter, Katharina
;
Hoffmann, Stefan
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010359936
Saved in:
4
Empirical generalizations in search engine
advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
Saved in:
5
The importance of trust for personalized online
advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
6
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
7
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
8
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
9
Getting personal in public!? : how consumers respond to public personalized
advertising
in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
10
Dynamic right-slanted fonts increase the effectiveness of promotional retail
advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->