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Consumer behaviour
318
Konsumentenverhalten
318
Einzelhandel
151
Retail trade
151
Online retailing
80
Online-Handel
79
Beziehungsmarketing
75
Relationship marketing
75
E-commerce
48
Electronic Commerce
48
Preismanagement
39
Pricing strategy
39
Distribution channel
38
Vertriebsweg
38
Brand management
36
Markenführung
36
Internet marketing
30
Online-Marketing
30
Dienstleistungsqualität
28
Retailing
28
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28
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28
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28
Customer satisfaction
27
Kundenzufriedenheit
27
Brand
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Brand image
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Food retailing
21
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Markenimage
21
Store design
21
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Grewal, Dhruv
16
Blut, Markus
8
Breugelmans, Els
8
Campo, Katia
7
Verhoef, Peter C.
7
Nordfält, Jens
6
Ratchford, Brian Thomas
6
Roggeveen, Anne L.
6
Gauri, Dinesh Kumar
5
Neslin, Scott A.
5
Ruyter, Ko de
5
Skiera, Bernd
5
Burton, Scot
4
Inman, J. Jeffrey
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Suri, Rajneesh
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
3
Brady, Michael K.
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
Evanschitzky, Heiner
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Geyskens, Inge
3
Guha, Abhijit
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Hardesty, David M.
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Haruvy, Ernan
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Herhausen, Dennis
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Herrmann, Andreas
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Howlett, Elizabeth
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Jha, Subhash
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Jin, Liyin
3
Jindal, Rupinder P.
3
Kukar-Kinney, Monika
3
Lamey, Lien
3
Lehmann, Donald R.
3
Ma, Yu
3
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Journal of retailing
Journal of business research : JBR
2,247
Journal of retailing and consumer services
2,047
International journal of hospitality management
813
International journal of consumer studies
782
Psychology & marketing
759
SpringerLink / Bücher
695
NBER working paper series
653
Journal of consumer research : JCR ; an interdisciplinary bimonthly
599
Working paper / National Bureau of Economic Research, Inc.
534
NBER Working Paper
478
Management science : journal of the Institute for Operations Research and the Management Sciences
469
Asia Pacific journal of marketing and logistics
424
Journal of advertising research
422
The journal of product & brand management
410
European journal of marketing : EJM
409
Tourism management : research, policies, practice
398
Journal of marketing research : JMR
391
European Journal of Marketing
388
Journal of marketing communications
386
Journal of travel and tourism marketing
379
Technological forecasting & social change : an international journal
375
Journal of Consumer Marketing
374
The journal of brand management : an international journal
372
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
366
Cogent business & management
364
Journal of marketing management : MM
363
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Journal of international consumer marketing
341
Journal of marketing
339
Marketing letters : a journal of research in marketing
331
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
328
International journal of internet marketing and advertising : IJIMA
323
Electronic commerce research
319
Journal of the Academy of Marketing Science
319
International journal of retail & distribution management
315
The international review of retail, distribution and consumer research
314
Marketing intelligence & planning
312
Journal of fashion marketing and management
307
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ECONIS (ZBW)
366
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1
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366
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1
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
2
The importance of trust for personalized online advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
3
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
4
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
5
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
6
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina
;
Campo, Katia
;
Breugelmans, Els
;
Lamey, Lien
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
Saved in:
7
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
8
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
9
The recent versus the out-dated : an experimental examination of the time-variant effects of online consumer reviews
Jin, Liyin
;
Hu, Bingyan
;
He, Yanqun
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 552-566
Persistent link: https://www.econbiz.de/10010473265
Saved in:
10
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
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