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Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara; Neslin, Scott A.; Montaguti, Elisa - In: Journal of retailing 96 (2020) 3, pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
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The hare and the tortoise : do earlier adopters of online channels purchase more?
Li, Jing; Konuş, Umut; Pauwels, Koen; Langerak, Fred - In: Journal of retailing 91 (2015) 2, pp. 289-308
Persistent link: https://www.econbiz.de/10011309673
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Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio; González, Jorge; Capizzani, Mario - In: Journal of retailing 92 (2016) 2, pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
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On the edge of buying : a targeting approach for indecisive buyers based on willingness-to-pay ranges
Dost, Florian; Wilken, Robert; Eisenbeiß, Maik; … - In: Journal of retailing 90 (2014) 3, pp. 393-407
Persistent link: https://www.econbiz.de/10010408215
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Loyalty formation for different customer journey segments
Herhausen, Dennis; Kleinlercher, Kristina; Verhoef, Peter C. - In: Journal of retailing 95 (2019) 3, pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
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Effects of service setting and other consumers' age on the service perceptions of young consumers
Thakor, Mrugank V.; Suri, Rajneesh; Saleh, Katayoun - In: Journal of retailing 84 (2008) 2, pp. 137-149
Persistent link: https://www.econbiz.de/10003732223
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Shopping context and consumers' mental representation of complex shopping trip decision problems
Dellaert, Benedict G. C.; Arentze, Theo A.; Timmermans, … - In: Journal of retailing 84 (2008) 2, pp. 219-232
Persistent link: https://www.econbiz.de/10003744334
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Customer experience management in retailing : understanding the buying process
Puccinelli, Nancy M.; Goodstein, Ronald Charles; … - In: Journal of retailing 85 (2009) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10003834478
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Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
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Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10003834497