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Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar; Rana, Nripendra P.; Slade, Emma L.; … - In: Journal of retailing and consumer services 53 (2020), pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed; Rana, Nripendra P.; Alalwan, Ali Abdallah - In: Journal of retailing and consumer services 53 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
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The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman; Bag, Surajit; Hossain, Md Afnan; … - In: Journal of retailing and consumer services 72 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
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Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul; Meng, Tao; Tandon, Anushree; … - In: Journal of retailing and consumer services 68 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
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Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter; Mukerji, Bhasker; Dwivedi, … - In: Journal of retailing and consumer services 46 (2019), pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
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An innovation resistance theory perspective on mobile payment solutions
Kaur, Puneet; Dhir, Amandeep; Singh, Naveen Kumar; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012268999
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Examining factors influencing Jordanian customers' intentions and adoption of internet banking : extending UTAUT2 with risk
Alalwan, Ali Abdallah; Dwivedi, Yogesh Kumar; Rana, … - In: Journal of retailing and consumer services 40 (2018), pp. 125-138
Persistent link: https://www.econbiz.de/10011801842
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What drives brand love and purchase intentions toward the local food distribution system? : a study of social media-based REKO (fair consumption) groups
Kumar, Sushant; Murphy, Mikko; Talwar, Shalini; Kaur, Puneet - In: Journal of retailing and consumer services 60 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012502672
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Sharing of fake news on social media : application of the honeycomb framework and the third-person effect hypothesis
Talwar, Shalini; Dhir, Amandeep; Singh, Dilraj; Virk, … - In: Journal of retailing and consumer services 57 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012305167
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The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed; Rana, Nripendra P.; Dwivedi, Yogesh Kumar - In: Journal of retailing and consumer services 40 (2018), pp. 139-149
Persistent link: https://www.econbiz.de/10011801885