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~isPartOf:"Journal of retailing and consumer services"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Rana, Nripendra P."
~subject:"Konsumentenverhalten"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Consumer behaviour
18
Beziehungsmarketing
9
Relationship marketing
9
Brand management
7
Markenführung
7
Brand image
5
Luxury goods
5
Luxusgüter
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Rana, Nripendra P.
Prentice, Catherine
18
Park, Jungkun
17
Septianto, Felix
17
Dhir, Amandeep
14
Jebarajakirthy, Charles
13
Paul, Justin
13
Thaichon, Park
13
Lombart, Cindy
12
Pantano, Eleonora
11
Dwivedi, Yogesh Kumar
10
Kaur, Puneet
10
Klaus, Philipp
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Mortimer, Gary
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Otterbring, Tobias
10
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9
Talwar, Shalini
9
Agag, Gomaa
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Baier, Daniel
8
Gázquez-Abad, Juan Carlos
8
Hollebeek, Linda D.
8
Ladhari, Riadh
8
Louis, Didier
8
Quach, Sara
8
Borges, Adilson
7
Chebat, Jean-Charles
7
Duan, Yongrui
7
Elms, Jonathan
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Gilboa, Shaked
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Khan, Imran
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Mehrotra, Ankit
7
Northey, Gavin
7
Souiden, Nizar
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Söderlund, Magnus
7
Trinh, Giang
7
Wästlund, Erik
7
Abdelmoety, Ziad Hassan
6
Baumann, Chris
6
Bogomolova, Svetlana
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Journal of retailing and consumer services
Journal of business research : JBR
11
Journal of promotion management : innovations in planning and applied research
7
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
The journal of brand management : an international journal
4
Journal of hospitality marketing & management
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of emerging markets
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
The journal of product & brand management
2
The marketing review
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Information systems management
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
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ECONIS (ZBW)
18
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
3
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
5
Service
brand
coolness in the construction of
brand
loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
6
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
7
Investigating the antecedents of customer
brand
engagement and consumer-based
brand
equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
8
The effect of characteristics of source credibility on consumer behaviour : a meta-analysis
Ismagilova, Elvira
;
Slade, Emma
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171978
Saved in:
9
The influence of
brand
experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
10
Investigating gender differences in consumers' experience of guilt : a comparative study
Kayal, Ghadeer G.
;
Simintiras, Antonis C.
;
Rana, …
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 71-78
Persistent link: https://www.econbiz.de/10011747725
Saved in:
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