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Psychological mechanisms of brand love and information technology identity in virtual retail environments
Huang, Tseng-Lung - In: Journal of retailing and consumer services 47 (2019), pp. 251-264
Persistent link: https://www.econbiz.de/10011995589
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Shopping in discount stores : the role of price-related attributions, emotions and value perception
Zielke, Stephan - In: Journal of retailing and consumer services 21 (2014) 3, pp. 327-338
Persistent link: https://www.econbiz.de/10010348753
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Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold; Roy, Sanjit; Pham, Tram-Anh N. - In: Journal of retailing and consumer services 60 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
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Exploring hotel brand attachment : the mediating role of sentimental value
Liu, Yan; Kou, Yan; Guan, Zhenzhong; Hu, JiaJing; Pu, Bo - In: Journal of retailing and consumer services 55 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012269079
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The neurophysiological mechanisms underlying brand personality consumer attraction : EEG and GSR evidence
Xu, Zhiwei; Zhang, Miao; Zhang, Pengfei; Luo, Jiawen; … - In: Journal of retailing and consumer services 73 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014303132
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Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou; Li, Bin; Li, Huajun; Lei, Yueqiu - In: Journal of retailing and consumer services 76 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
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Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna; McCormick, Helen; Warnaby, Gary - In: Journal of retailing and consumer services 29 (2016), pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
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Exploring consumers' subjective shopping experiences in directly operated luxury brand stores
Kauppinen-Räisänen, Hannele; Mühlbacher, Hans; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012305873
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Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi; Ki, Chung-Wha; Ha, Sejin - In: Journal of retailing and consumer services 77 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
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An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel; Li, Rong; Richard, Marie-Odile; Zhou, Mi - In: Journal of retailing and consumer services 64 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209595