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Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag; Chamola, Pankaj - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
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The development of a consumer value proposition of private label brands and the application thereof in a South African retail context
Beneke, Justin; Carter, Stephen - In: Journal of retailing and consumer services 25 (2015), pp. 22-35
Persistent link: https://www.econbiz.de/10011313610
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Creating brand engagement through in-store gamified customer experiences
Högberg, Johan; Olsson Ramberg, Marcus; Gustafsson, Anders - In: Journal of retailing and consumer services 50 (2019), pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
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We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships
Scholz, Joachim; Duffy, Katherine - In: Journal of retailing and consumer services 44 (2018), pp. 11-23
Persistent link: https://www.econbiz.de/10011904302
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The effect of justice in the history of loyalty : a study in failure recovery in the retail context
Lopes, Evandro Luiz; Silva, Marcos Antonio da - In: Journal of retailing and consumer services 24 (2015), pp. 110-120
Persistent link: https://www.econbiz.de/10010528597
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The impact of private labels on consumer store loyalty : an integrative perspective
Vale, Rita Coelho do; Matos, Pedro Verga; Caiado, Jorge - In: Journal of retailing and consumer services 28 (2016), pp. 179-188
Persistent link: https://www.econbiz.de/10011434154
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The influence of related and unrelated industry diversity on retail firm failure
Nilsson, Pia - In: Journal of retailing and consumer services 28 (2016), pp. 219-227
Persistent link: https://www.econbiz.de/10011434169
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Do companions really enhance shopping? : assessing social lift over forms of shopper value in Mexico
Mora, José-Domingo; González, Eva M. - In: Journal of retailing and consumer services 28 (2016), pp. 228-239
Persistent link: https://www.econbiz.de/10011434170
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The thrill of victory : women and sport shopping
O'Donnell, Kathleen A.; Strebel, Judi - In: Journal of retailing and consumer services 28 (2016), pp. 240-251
Persistent link: https://www.econbiz.de/10011434173
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A relational performance model for developing innovation and long-term orientation in retail franchise organizations
Shockley, Jeff; Turner, Tobin - In: Journal of retailing and consumer services 32 (2016), pp. 175-188
Persistent link: https://www.econbiz.de/10011556646