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~isPartOf:"Journal of retailing and consumer services"
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Geschichte der Werbung
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Advertising
57
Werbung
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Consumer behaviour
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Konsumentenverhalten
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Advertising effects
34
Werbewirkung
34
Internet marketing
16
Online-Marketing
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Septianto, Felix
4
Thaichon, Park
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Yan, Ruiliang
3
Dwivedi, Yogesh Kumar
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
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Martín Herrán, Guiomar
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Martínez-López, Francisco J.
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Mukerji, Bhasker
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Shareef, Mahmud Akhter
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Journal of retailing and consumer services
NBER working paper series
306
Working paper / National Bureau of Economic Research, Inc.
286
Journal of advertising research
236
NBER Working Paper
222
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
168
SpringerLink / Bücher
166
Journal of marketing communications
147
Discussion paper / Centre for Economic Policy Research
116
Journal of historical research in marketing
115
Europäische Hochschulschriften / 5
110
Springer eBook Collection
96
Vierteljahrschrift für Sozial- und Wirtschaftsgeschichte : VSWG
88
Journal of promotion management : JPM
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
The economic history review : a journal of economic and social history
75
European journal of operational research : EJOR
73
Journal of marketing
73
European journal of marketing : EJM
67
The journal of economic history
66
Business history
64
Journal of promotion management : innovations in planning and applied research
64
CESifo working papers
62
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
54
Jahrbuch für Wirtschaftsgeschichte
54
Psychology & marketing
53
Wirtschafts- und Verwaltungsstudien mit besonderer Berücksichtigung Bayerns
53
Journal of current issues and research in advertising : JCIRA
51
Discussion papers / CEPR
49
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
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ECONIS (ZBW)
58
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1
Complexity or simplicity? : designing product pictures for advertising in online marketplaces
Wu, Kewen
;
Vassileva, Julita
;
Zhao, Yuxiang
;
Noorian, Zeinab
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011433677
Saved in:
2
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
3
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
4
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
5
Consumers' attitude and adoption of location-based coupons : the case of the retail fast food sector
Souiden, Nizar
;
Chaouali, Walid
;
Baccouche, Mona
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 116-132
Persistent link: https://www.econbiz.de/10011995531
Saved in:
6
Can two negatives make a positive? : social exclusion prevents carryover effects from deceptive advertising
Aghakhani, Hamed
;
Main, Kelley J.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 206-214
Persistent link: https://www.econbiz.de/10011995574
Saved in:
7
Multichannel personalization : identifying consumer preferences for product recommendations in advertisements across different media channels
Schreiner, Timo
;
Rese, Alexandra
;
Baier, Daniel
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 87-99
Persistent link: https://www.econbiz.de/10012001284
Saved in:
8
Hispanics and viral advertising
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Gironda, John
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011556612
Saved in:
9
"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
Mulcahy, Rory Francis
;
Riedel, Aimee S.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238314
Saved in:
10
Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
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