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~isPartOf:"Journal of retailing and consumer services"
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Brand management
290
Markenführung
290
Consumer behaviour
287
Konsumentenverhalten
287
Brand image
167
Markenimage
167
Brand
145
Markenartikel
143
Beziehungsmarketing
121
Relationship marketing
121
Einzelhandel
83
Retail trade
83
Marketing management
81
Marketingmanagement
81
Social Web
55
Social web
55
Internet marketing
44
Online-Marketing
44
Customer satisfaction
41
Kundenzufriedenheit
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Handelsmarke
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Store brand
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Luxury goods
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Luxusgüter
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Brand loyalty
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Fashion
25
Markentreue
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Service quality
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Online-Handel
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English
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Park, Jungkun
9
Yan, Ruiliang
6
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Hyun, Hyowon
4
Mortimer, Gary
4
Prentice, Catherine
4
Agag, Gomaa
3
Baumann, Chris
3
Dhir, Amandeep
3
Hollebeek, Linda D.
3
Hong, EunPyo
3
Huang, Zongsheng
3
Japutra, Arnold
3
Kumar, Vikas
3
Lombart, Cindy
3
Ozuem, Wilson
3
Park, Hyejune
3
Paul, Justin
3
Pei, Zhi
3
Quach, Sara
3
Septianto, Felix
3
Shao, Wei
3
Talwar, Shalini
3
Thaichon, Park
3
Trinh, Giang
3
Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Brown, James R.
2
Burt, Steven
2
Carlson, Jamie
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cheung, Man Lai
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
886
The journal of brand management : an international journal
579
SpringerLink / Bücher
511
The journal of product & brand management
395
Industrial marketing management : the international journal for industrial and high-tech firms
340
Journal of strategic marketing
281
European journal of marketing : EJM
235
Journal of marketing management : MM
215
Journal of marketing communications
196
Marketing intelligence & planning
192
Journal of the Academy of Marketing Science
188
Journal of marketing
171
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
165
Europäische Hochschulschriften / 5
155
Springer eBook Collection
154
Psychology & marketing
151
Asia Pacific journal of marketing and logistics
143
The journal of business & industrial marketing
141
International journal of hospitality management
129
Journal of Product & Brand Management
126
Gabler Edition Wissenschaft
118
European Journal of Marketing
115
Journal of advertising research
106
Marketing letters : a journal of research in marketing
105
International marketing review
101
Strategic Direction
101
International journal of internet marketing and advertising : IJIMA
100
Journal of marketing research : JMR
94
The marketing review
94
Business horizons
93
Journal of global marketing
93
The IUP journal of brand management : IJBRM
92
Marketing : ZFP ; journal of research and management
90
Research
90
Innovatives Markenmanagement
89
Springer eBook Collection / Business and Economics
89
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
87
Journal of promotion management : JPM
87
Cogent business & management
86
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ECONIS (ZBW)
350
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1
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350
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1
Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
2
The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini
;
Jebrajakrithy, Charles
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
Saved in:
3
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
4
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
5
Consumer choice of store brands across store formats : a panel data analysis under crisis periods
Kaswengi, Jospeh
;
Diallo, Mbaye Fall
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 70-76
Persistent link: https://www.econbiz.de/10010503930
Saved in:
6
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
7
Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
8
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
9
Is brand alliance always beneficial to firms?
Yan, Ruiliang
;
Cao, Zixia
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 193-200
Persistent link: https://www.econbiz.de/10011629053
Saved in:
10
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
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