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Conceptualizing the brand in social media community : the five sources model
Davis, Robert; Piven, Inna; Breazeale, Michael - In: Journal of retailing and consumer services 21 (2014) 4, pp. 468-481
Persistent link: https://www.econbiz.de/10010388551
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Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen; Sanchez, Joaquin - In: Journal of retailing and consumer services 31 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
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Better support for supportive jobs : how to improve brand performance through better compensation and training for in-store merchandisers
Meyer, Jan-Hinrich; González, Eva M.; Lopez-Lomelí, … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209452
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Dynamic cooperative promotion in the presence of consumer reference effect with competing retailers
Huang, Zongsheng; Bai, Peijie - In: Journal of retailing and consumer services 60 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012502665
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When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy; Romaniuk, Jenni; Cohen, Justin; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
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Developing in-store brand strategies and relational expression through sales promotions
Mussol, Sarah; Aurier, Philippe; Sere de Lanauze, Gilles - In: Journal of retailing and consumer services 47 (2019), pp. 241-250
Persistent link: https://www.econbiz.de/10011995588
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Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro; González-Benito, Óscar - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
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Does brand orientation contribute to retailers' success? : an empirical study in the South African market
Schmidt, Holger J.; Mason, Roger B.; Steenkamp, Pieter; … - In: Journal of retailing and consumer services 38 (2017), pp. 210-222
Persistent link: https://www.econbiz.de/10011743275
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Conceptualizing excessive fan consumption behavior
Davis, Robert; McGinnis, Lee Phillip - In: Journal of retailing and consumer services 28 (2016), pp. 252-262
Persistent link: https://www.econbiz.de/10011434180
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Over-the-top (OTT) retailing in the post pandemic world : unveiling consumer drivers and barriers using a qualitative study
Agarwal, Reeti; Mehrotra, Ankit; Sharma, Veenu; Papa, … - In: Journal of retailing and consumer services 75 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014373360