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~isPartOf:"Journal of retailing and consumer services"
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The allocation of advertising...
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Advertising
62
Werbung
57
Consumer behaviour
41
Konsumentenverhalten
41
Advertising effects
36
Werbewirkung
36
Internet marketing
18
Online-Marketing
18
Social Web
11
Social web
11
Brand management
9
Einzelhandel
9
Markenführung
9
Retail trade
9
Preismanagement
8
Pricing strategy
8
Viral marketing
8
Virales Marketing
8
Brand
7
Emotion
7
Game theory
7
Spieltheorie
7
Distribution channel
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Markenartikel
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Vertriebsweg
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Lieferkette
5
Supply chain
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Brand image
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Food
4
Lebensmittel
4
Luxury goods
4
Luxusgüter
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Psychology of advertising
4
Sales promotion
4
Verkaufsförderung
4
Werbepsychologie
4
Beziehungsmarketing
3
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English
62
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Septianto, Felix
6
Thaichon, Park
4
Yan, Ruiliang
3
Dwivedi, Yogesh Kumar
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Martín Herrán, Guiomar
2
Martínez-López, Francisco J.
2
Mukerji, Bhasker
2
Pei, Zhi
2
Quach, Sara
2
Shareef, Mahmud Akhter
2
Sigué, Simon Pierre
2
Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Ahmad, Ayaz
1
Ahmad, Wisal
1
Ahmed, Qazi Mohammed
1
Alryalat, Mohammad Abdallah Ali
1
Ariza-Montes, Antonio
1
Baccouche, Mona
1
Baek, Tae Hyun
1
Bagherinejad, Jafar
1
Baier, Daniel
1
Bambauer-Sachse, Silke
1
Barrales-Molina, Vanesa
1
Bharadwaj, Apoorva
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Bondesson, Niklas
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Boujena, Othman
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Bushra, Mazia Fateen
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Byun, Kate Jeonghee
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Catwright, Joanna
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Chaouali, Walid
1
Chen, Bo
1
Chen, Shuang
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Cheng, Junjun
1
Chicheportiche, Laëtitia
1
Chiew, Tung Moi
1
Cho, Minhee
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Journal of retailing and consumer services
Journal of advertising research
243
Working Papers / Census Bureau, Department of Commerce
238
Working paper / National Bureau of Economic Research, Inc.
228
International journal of advertising : the review of marketing communications
216
European Journal of Marketing
209
Journal of business research : JBR
205
NBER working paper series
200
International journal of advertising : the quarterly review of marketing communications
189
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
170
NBER Working Paper
159
Journal of marketing communications
152
Research policy : policy, management and economic studies of science, technology and innovation
146
Journal of Consumer Marketing
141
Management science : journal of the Institute for Operations Research and the Management Sciences
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
SpringerLink / Bücher
91
Journal of promotion management : JPM
86
Young Consumers
83
American journal of agricultural economics
82
The American economic review
82
European journal of operational research : EJOR
79
International Marketing Review
79
Journal of marketing
78
Discussion paper / Centre for Economic Policy Research
76
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
76
Journal of historical research in marketing
75
Journal of marketing research : JMR
75
Marketing Intelligence & Planning
72
Strategic Direction
72
European journal of marketing : EJM
71
International journal of industrial organization
71
Working paper
71
Marketing Science
70
CESifo working papers
68
Journal of promotion management : innovations in planning and applied research
66
Technological forecasting & social change : an international journal
65
Economics letters
63
International journal of internet marketing and advertising : IJIMA
61
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ECONIS (ZBW)
62
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1
National
advertising
, dual-channel coordination and firm performance
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
Saved in:
2
Bundling products to success : the influence of complementarity and
advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
3
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
4
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
5
Consumers' emotional responses to the Christmas TV
advertising
of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
6
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
7
Hispanics and viral
advertising
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Gironda, John
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011556612
Saved in:
8
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
9
Managing
advertising
investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
10
The role of art infusion in enhancing pro-environmental luxury brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
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