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Joint service, pricing and advertising strategies with tourists' green tourism experience in a tourism supply chain
Ma, Shigui; He, Yong; Gu, Ran - In: Journal of retailing and consumer services 61 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012581923
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Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
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Using food pictorial metaphor in the advertising of non-food brands : an exploratory investigation of consumer interpretation and affective response
Boujena, Othman; Ulrich, Isabelle; Piris, Yolande; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012648893
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A two-generation new product model by considering forward-looking customers : dynamic pricing and advertising optimization
Ghobadi, Somayeh Najafi; Bagherinejad, Jafar; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-22
Persistent link: https://www.econbiz.de/10012666042
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Influence of incentive frames on offline-to-online interaction of outdoor advertising
Wei, Zhiyong; Dou, Wenyu; Jiang, Qingyun; Gu, Chenyan - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012430714
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When I feel invaded, I will avoid it : the effect of advertising invasiveness on consumers’ avoidance of social media advertising
Niu, Xingchen; Wang, Xuequn; Liu, Zilong - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431592
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Optimal generic and brand advertising efforts in a decentralized supply chain considering customer surplus
Ma, Peng - In: Journal of retailing and consumer services 60 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012502726
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How do consumers process digital display ads in-store? : the effect of location, content, and goal relevance
Van de Sanden, Stephanie; Williems, Kim; Brengman, Malaika - In: Journal of retailing and consumer services 56 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012389995
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Observing viewers' self-reported and neurophysiological responses to message appeal in social media advertisements
Wajid, Anees; Raziq, Muhammad Mustafa; Ahmed, Qazi Mohammed - In: Journal of retailing and consumer services 59 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012433768
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Revenue management in a multi-level multi-channel supply chain considering pricing, greening, and advertising decisions
Khorshidvand, Behrooz; Soleimani, Hamed; Sibdari, Soheil; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-22
Persistent link: https://www.econbiz.de/10012434341