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The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini; Jebrajakrithy, Charles; … - In: Journal of retailing and consumer services 26 (2015), pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
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Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
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Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes; Torres, Pedro - In: Journal of retailing and consumer services 42 (2018), pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
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Modelling consumer responses to an apparel store brand : store image as a risk reducer
Liljander, Veronica; Polsa, Pia; Riel, Allard C. R. van - In: Journal of retailing and consumer services 16 (2009) 4, pp. 281-290
Persistent link: https://www.econbiz.de/10003864541
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Co-marketing alliances between heterogeneous industries : examining perceived match-up effects in product brand and alliance levels
Ahn, SooKyoung; Kim, HaeJung; Forney, Judith A. - In: Journal of retailing and consumer services 16 (2009) 6, pp. 477-485
Persistent link: https://www.econbiz.de/10003906201
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Managing the retail format portfolio : an application of modern portfolio theory
Brown, James R. - In: Journal of retailing and consumer services 17 (2010) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10003938042
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Win-win strategies at discount stores
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: Journal of retailing and consumer services 14 (2007) 5, pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
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Behavioural loyalty towards store brands
Labeaga, José M.; Lado Coustré, Nora; Martos, M. - In: Journal of retailing and consumer services 14 (2007) 5, pp. 347-356
Persistent link: https://www.econbiz.de/10003521209
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The brand architecture of grocery retailers : setting material and symbolic boundaries for consumer choice
Esbjerg, Lars; Bech-Larsen, Tino - In: Journal of retailing and consumer services 16 (2009) 5, pp. 414-423
Persistent link: https://www.econbiz.de/10003875636
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Retail brand equity : conceptualization and measurement
Jara, Magali; Cliquet, Gérard - In: Journal of retailing and consumer services 19 (2012) 1, pp. 140-149
Persistent link: https://www.econbiz.de/10009507880