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~isPartOf:"Journal of retailing and consumer services"
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Brand
167
Markenartikel
164
Consumer behaviour
150
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Brand management
141
Markenführung
141
Brand image
92
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Dawes, John
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2
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2
Kaur, Puneet
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2
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2
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2
Tran, Trang P.
2
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1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
MPRA Paper
960
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516
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382
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336
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313
Review of Pacific Basin Financial Markets and Policies (RPBFMP)
296
The journal of brand management : an international journal
294
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62
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57
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52
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ECONIS (ZBW)
167
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1
Customer choices of manufacturer versus retailer brands in alternative price and usage contexts
Woodside, Arch G.
;
Ozcan, Timucin
- In:
Journal of retailing and consumer services
16
(
2009
)
2
,
pp. 100-108
Persistent link: https://www.econbiz.de/10003837502
Saved in:
2
Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda
;
Sabri, Ouidade
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
Saved in:
3
The effects of
brand
credibility on customer loyalty
Sweeney, Jill
;
Swait, Joffre
- In:
Journal of retailing and consumer services
15
(
2008
)
3
,
pp. 179-193
Persistent link: https://www.econbiz.de/10003699454
Saved in:
4
The use of loyalty-cards databases : differences in regular price and discount sensitivity in the
brand
choice decision between card and non-card holders
Cartiñas, Mónica
;
Elorz, Margarita
;
Múgica, José Miguel
- In:
Journal of retailing and consumer services
15
(
2008
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003597048
Saved in:
5
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
6
A cross-category investigation into the effects of nine-ending pricing on
brand
choice
Ngobo, Paul-Valentin
;
Legohérel, Patrick
;
Guéguen, Nicolas
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 374-385
Persistent link: https://www.econbiz.de/10008654221
Saved in:
7
Retail shopping lists : reassessment and new insights
Schmidt, Marcus
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 36-44
Persistent link: https://www.econbiz.de/10009507907
Saved in:
8
Explaining customers' switching patterns to
brand
delisting
Wiebach, Nicole
;
Hildebrandt, Lutz
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10009507915
Saved in:
9
The development of a consumer value proposition of private label brands and the application thereof in a South African retail context
Beneke, Justin
;
Carter, Stephen
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 22-35
Persistent link: https://www.econbiz.de/10011313610
Saved in:
10
A higher-order model of consumer
brand
engagement and its impact on loyalty intentions
Dwivedi, Abhishek
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 100-109
Persistent link: https://www.econbiz.de/10010528599
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