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~isPartOf:"Journal of retailing and consumer services"
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Brand
167
Markenartikel
164
Consumer behaviour
150
Konsumentenverhalten
150
Brand management
141
Markenführung
141
Brand image
92
Markenimage
92
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Dawes, John
5
Dhir, Amandeep
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Dwivedi, Abhishek
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Kumar, Vikas
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Park, Jungkun
3
Talwar, Shalini
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Trinh, Giang
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2
Casidy, Riza
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Clark, Ronald A.
2
Duan, Yongrui
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Flynn, Leisa Reinecke
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Goldsmith, Ronald E.
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Hamin, Hamin
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Hong, EunPyo
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Huang, Zongsheng
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Japutra, Arnold
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Katsumata, Sotaro
2
Kaur, Puneet
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Kaushal, Vikrant
2
Kennedy, Rachel
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Khan, Imran
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Ngo, Liem Viet
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Rubio Benito, Natalia
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Shao, Wei
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Tran, Trang P.
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
The journal of brand management : an international journal
296
Journal of business research : JBR
295
The journal of product & brand management
200
The Trademark reporter
85
Psychology & marketing
82
SpringerLink / Bücher
77
Markenartikel : das Magazin für Markenführung
74
European journal of marketing : EJM
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of marketing research : JMR
69
Journal of advertising research
57
Journal of marketing
57
Asia Pacific journal of marketing and logistics
46
International journal of arts management
46
Marketing intelligence & planning
45
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Journal of fashion marketing and management
38
Journal of marketing communications
38
Journal of the Academy of Marketing Science
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of retailing
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Business horizons
35
International journal of hospitality management
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Marketing : ZFP ; journal of research and management
35
NBER working paper series
35
Journal of international consumer marketing
34
Jahrbuch der Absatz- und Verbrauchsforschung
32
Journal of cultural economics
32
Journal of marketing management : MM
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Springer eBook Collection
31
European journal of marketing
30
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
167
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1
Customer choices of manufacturer versus retailer brands in alternative price and usage contexts
Woodside, Arch G.
;
Ozcan, Timucin
- In:
Journal of retailing and consumer services
16
(
2009
)
2
,
pp. 100-108
Persistent link: https://www.econbiz.de/10003837502
Saved in:
2
Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda
;
Sabri, Ouidade
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
Saved in:
3
The effects of
brand
credibility on customer loyalty
Sweeney, Jill
;
Swait, Joffre
- In:
Journal of retailing and consumer services
15
(
2008
)
3
,
pp. 179-193
Persistent link: https://www.econbiz.de/10003699454
Saved in:
4
The use of loyalty-cards databases : differences in regular price and discount sensitivity in the
brand
choice decision between card and non-card holders
Cartiñas, Mónica
;
Elorz, Margarita
;
Múgica, José Miguel
- In:
Journal of retailing and consumer services
15
(
2008
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003597048
Saved in:
5
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
6
A cross-category investigation into the effects of nine-ending pricing on
brand
choice
Ngobo, Paul-Valentin
;
Legohérel, Patrick
;
Guéguen, Nicolas
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 374-385
Persistent link: https://www.econbiz.de/10008654221
Saved in:
7
Retail shopping lists : reassessment and new insights
Schmidt, Marcus
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 36-44
Persistent link: https://www.econbiz.de/10009507907
Saved in:
8
Explaining customers' switching patterns to
brand
delisting
Wiebach, Nicole
;
Hildebrandt, Lutz
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10009507915
Saved in:
9
The development of a consumer value proposition of private label brands and the application thereof in a South African retail context
Beneke, Justin
;
Carter, Stephen
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 22-35
Persistent link: https://www.econbiz.de/10011313610
Saved in:
10
A higher-order model of consumer
brand
engagement and its impact on loyalty intentions
Dwivedi, Abhishek
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 100-109
Persistent link: https://www.econbiz.de/10010528599
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