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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
470
Konsumentenverhalten
470
Brand management
286
Markenführung
286
Social Web
219
Social web
219
Brand image
173
Markenimage
173
Beziehungsmarketing
166
Relationship marketing
166
Brand
144
Markenartikel
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Online-Marketing
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Virales Marketing
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Einzelhandel
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Retail trade
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Customer satisfaction
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Online retailing
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Online-Handel
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Park, Jungkun
9
Septianto, Felix
8
Thaichon, Park
8
Dwivedi, Yogesh Kumar
7
Rana, Nripendra P.
7
Dhir, Amandeep
6
Khan, Imran
6
Prentice, Catherine
6
Dawes, John
5
Loureiro, Sandra Maria Correia
5
Talwar, Shalini
5
Akram, Umair
4
Hyun, Hyowon
4
Japutra, Arnold
4
Kumar, Jitender
4
Lombart, Cindy
4
Quach, Sara
4
Bambauer-Sachse, Silke
3
Baumann, Chris
3
Casidy, Riza
3
Duan, Yongrui
3
Elms, Jonathan
3
Eugene Cheng-xi Aw
3
Gázquez-Abad, Juan Carlos
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Jebarajakirthy, Charles
3
Kaur, Puneet
3
Konuk, Faruk Anıl
3
Kumar, Sushant
3
Kumar, Vikas
3
Liu, Chih-Hsing
3
Louis, Didier
3
Martínez-López, Francisco J.
3
Molinillo, Sebastian
3
Mortimer, Gary
3
Mou, Jian
3
Northey, Gavin
3
Pang, Hua
3
Park, Hyejune
3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Journal of retailing and consumer services
Journal of business research : JBR
1,233
SpringerLink / Bücher
614
The journal of brand management : an international journal
588
The journal of product & brand management
409
Journal of advertising research
363
Journal of marketing communications
346
Psychology & marketing
324
Technological forecasting & social change : an international journal
282
International journal of hospitality management
279
International journal of advertising : the review of marketing communications
268
International journal of advertising : the quarterly review of marketing communications
262
Journal of advertising : official publication of the American Academy of Advertising
252
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
244
European journal of marketing : EJM
239
International journal of internet marketing and advertising : IJIMA
231
Tourism management : research, policies, practice
229
Corporate communications : an international journal
219
Industrial marketing management : the international journal for industrial and high-tech firms
215
Journal of promotion management : JPM
202
Springer eBook Collection
195
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
194
Information systems research : ISR
189
Journal of marketing management : MM
185
Journal of Communication Management
183
Marketing intelligence & planning
179
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
179
Journal of promotion management : innovations in planning and applied research
177
Journal of marketing
176
Journal of strategic marketing
174
Asia Pacific journal of marketing and logistics
173
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
173
Management science : journal of the Institute for Operations Research and the Management Sciences
162
Journal of travel and tourism marketing
161
Journal of business ethics : JOBE
157
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
156
Journal of marketing research : JMR
153
Marketing letters : a journal of research in marketing
153
Cogent business & management
152
Journal of the Academy of Marketing Science
151
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ECONIS (ZBW)
578
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1
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578
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1
A typology of viral ad sharers using sentiment analysis
Kulkarni, Kalpak K.
;
Kalro, Arti D.
;
Sharma, Dinesh
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012171967
Saved in:
2
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
The role of social network websites in the consumer-brand relationship
Park, Hyejune
;
Kim, Young-kyung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
Saved in:
5
Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
Saved in:
6
Brand engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa
;
Martinez, Luisa M.
;
Martinez, Luis F.
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
Saved in:
7
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
8
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
9
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
10
Brand equity dilution through negative online word-of-mouth communication
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 38-45
Persistent link: https://www.econbiz.de/10008839782
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