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Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation : an eye tracking study
Espigares-Jurado, Francisco; Muñoz-Leiva, Francisco; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132231
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An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel; Li, Rong; Richard, Marie-Odile; Zhou, Mi - In: Journal of retailing and consumer services 64 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
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Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas; Thaichon, Park; Abraham, Christopher; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
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Vision (im)possible? : the effect of in-store signage on customers' visual attention
Otterbring, Tobias; Wästlund, Erik; Gustafsson, Anders; … - In: Journal of retailing and consumer services 21 (2014) 5, pp. 676-684
Persistent link: https://www.econbiz.de/10010407245
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Impact of visual information on online consumer review behavior : evidence from a hotel booking website
Kim, Molan; Lee, Seung Min; Choi, Sanghak; Kim, Sang Yong - In: Journal of retailing and consumer services 60 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012502720
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The effect of involvement on visual attention and product choice
Behe, Bridget K.; Bae, Mikyeung; Huddleston, Patricia T.; … - In: Journal of retailing and consumer services 24 (2015), pp. 10-21
Persistent link: https://www.econbiz.de/10010528664
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Eye-tracking customers' visual attention in the wild : dynamic gaze behavior moderates the effect of store familiarity on navigational fluency
Otterbring, Tobias; Wästlund, Erik; Gustafsson, Anders - In: Journal of retailing and consumer services 28 (2016), pp. 165-170
Persistent link: https://www.econbiz.de/10011434148
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Inside-outside : using eye-tracking to investigate search-choice processes in the retail environment
Huddleston, Patricia T.; Behe, Bridget K.; Driesener, Carl - In: Journal of retailing and consumer services 43 (2018), pp. 85-93
Persistent link: https://www.econbiz.de/10011883164
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Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou; Li, Bin; Li, Huajun; Lei, Yueqiu - In: Journal of retailing and consumer services 76 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
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Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan; Zheng, Junyuan; Luo, Shaohua - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462270