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Brand equity dilution through negative online word-of-mouth communication
Bambauer-Sachse, Silke; Mangold, Sabrina - In: Journal of retailing and consumer services 18 (2011) 1, pp. 38-45
Persistent link: https://www.econbiz.de/10008839782
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Social shopping website quality attributes increasing consumer participation, positive eWOM, and co-shopping : the reciprocating role of participation
Yang, Kiseol; Li, Xiaoshu; Kim, HaeJung; Kim, Young Hoon - In: Journal of retailing and consumer services 24 (2015), pp. 1-9
Persistent link: https://www.econbiz.de/10010528668
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Key quality factors affecting users' perception of social networking websites
Ellahi, Abida; Bokhari, Rahat H. - In: Journal of retailing and consumer services 20 (2013) 1, pp. 120-129
Persistent link: https://www.econbiz.de/10009702199
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Toward a conceptualization of the online shopping experience
Trevinal, Aurélia Michaud; Stenger, Thomas - In: Journal of retailing and consumer services 21 (2014) 3, pp. 314-326
Persistent link: https://www.econbiz.de/10010348754
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Who's behind the screen? : segmenting social venture consumers through social media usage
Chung, Te-Lin; Anaza, Nwamaka; Park, Joohyung; … - In: Journal of retailing and consumer services 28 (2016), pp. 288-295
Persistent link: https://www.econbiz.de/10011434187
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Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Zhu, Dong Hong; Sun, Hui; Chang, Ya Ping - In: Journal of retailing and consumer services 31 (2016), pp. 287-293
Persistent link: https://www.econbiz.de/10011528724
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Generation X vs. Generation Y – a decade of online shopping
Lissitsa, Sabina; Kol, Ofrit - In: Journal of retailing and consumer services 31 (2016), pp. 304-312
Persistent link: https://www.econbiz.de/10011528731
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Altruistic eWOM marketing : more than an alternative to monetary incentives
Reimer, Thomas; Benkenstein, Martin - In: Journal of retailing and consumer services 31 (2016), pp. 323-333
Persistent link: https://www.econbiz.de/10011528735
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Retailer use of a professional social media network : insights from franchising
Kacker, Manish; Perrigot, Rozenn - In: Journal of retailing and consumer services 30 (2016), pp. 222-233
Persistent link: https://www.econbiz.de/10011473205
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Deriving age and gender from forenames for consumer analytics
Lansley, Guy; Longley, Paul A. - In: Journal of retailing and consumer services 30 (2016), pp. 271-278
Persistent link: https://www.econbiz.de/10011473224