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~isPartOf:"Journal of retailing and consumer services"
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Advertising effects
85
Werbewirkung
85
Consumer behaviour
69
Konsumentenverhalten
69
Advertising
36
Werbung
34
Internet marketing
25
Online-Marketing
25
Brand management
18
Markenführung
18
Social Web
17
Social web
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Brand image
16
Markenimage
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Brand
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Emotion
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Markenartikel
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Virtuelle Realität
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Viral marketing
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Virales Marketing
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Beziehungsmarketing
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Food
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Lebensmittel
5
Personality psychology
5
Persönlichkeitspsychologie
5
Psychology of advertising
5
Relationship marketing
5
Sales promotion
5
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5
Werbepsychologie
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Septianto, Felix
7
Thaichon, Park
4
Qi, Zhou
3
Bambauer-Sachse, Silke
2
Baumann, Chris
2
Dwivedi, Yogesh Kumar
2
Hamelin, Nicolas
2
Jublee, Daniel Inbaraj
2
Lei, Yueqiu
2
Li, Bin
2
Li, Huajun
2
Mukerji, Bhasker
2
Northey, Gavin
2
Quach, Sara
2
Shareef, Mahmud Akhter
2
Stephen, Gladys
2
Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Ahmed, Qazi Mohammed
1
Alryalat, Mohammad Abdallah Ali
1
Andonopoulos, Vicki
1
Arasu Balasubramaniam, Senthil
1
Argyris, Young Anna
1
Baek, Tae Hyun
1
Baier, Daniel
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Barrales-Molina, Vanesa
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Barta, Sergio
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Becheur, Imene
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Belanche, Daniel
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Bharadwaj, Apoorva
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Blom, Angelica
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Bonnin, Gaël
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Boujena, Othman
1
Brengman, Malaika
1
Can, Ali Selcuk
1
Cao, Xinyue
1
Carlson, Jeffrey R.
1
Casado-Aranda, Luis-Alberto
1
Catwright, Joanna
1
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Journal of retailing and consumer services
Journal of advertising research
315
Journal of advertising : official publication of the American Academy of Advertising
262
Journal of business research : JBR
243
International journal of advertising : the quarterly review of marketing communications
226
International journal of advertising : the review of marketing communications
204
Journal of marketing communications
202
Psychology & marketing
165
Journal of promotion management : JPM
124
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
SpringerLink / Bücher
93
Journal of promotion management : innovations in planning and applied research
84
Journal of economic psychology : research in economic psychology and behavioral economics
80
Journal of marketing research : JMR
76
European journal of marketing : EJM
73
International journal of internet marketing and advertising : IJIMA
73
Journal of consumer research : JCR ; an interdisciplinary bimonthly
68
Marketing letters : a journal of research in marketing
65
Journal of current issues and research in advertising : JCIRA
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Marketing : ZFP ; journal of research and management
57
Health marketing quarterly
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Young consumers : insight and ideas for responsible marketers
43
Journal of marketing
42
International journal of hospitality management
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Marketing intelligence & planning
40
The journal of brand management : an international journal
40
The journal of product & brand management
40
Springer eBook Collection
39
Asia Pacific journal of marketing and logistics
38
Journal of current issues and research in advertising
38
Tourism management : research, policies, practice
38
Journal of the Academy of Marketing Science
36
NBER working paper series
36
Journal of global marketing
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
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ECONIS (ZBW)
90
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1
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
2
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
3
Television food ads aimed at children in South-Eastern Europe : cultural outlook and implications
Filipovic, Jelena
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014371710
Saved in:
4
Using food pictorial metaphor in the advertising of non-food brands : an exploratory investigation of consumer interpretation and affective response
Boujena, Othman
;
Ulrich, Isabelle
;
Piris, Yolande
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648893
Saved in:
5
The impact of animal metaphors on consumer response to courtesy advertising
Huang, Wen Hsien
;
Hsieh, Shao-Yu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
Saved in:
6
Storytelling during retail sales encounters
Gilliam, David A.
;
Zablah, Alex R.
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 488-494
Persistent link: https://www.econbiz.de/10009768987
Saved in:
7
Creating a compelling brand meaning by orchestrating stories : the case of Scandinavia's largest department store
Hjelmgren, Daniel
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011556654
Saved in:
8
How the destination short video affects the customers' attitude : the role of narrative transportation
Cao, Xinyue
;
Qu, Zhirui
;
Liu, Yan
;
Hu, JiaJing
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648976
Saved in:
9
Effective influencer marketing : a social identity perspective
Farivar, Samira
;
Wang, Fang
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364475
Saved in:
10
Chirping birds and barking dogs : Tte interactive effect of ambient sensory cue source and valence on consumers' choice of natural products
Esteky, Sina
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581863
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