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Me or just like me? : the role of virtual try-on and physical appearance in apparel m-retailing
Plotkina, Daria; Saurel, Hélène - In: Journal of retailing and consumer services 51 (2019), pp. 362-377
Persistent link: https://www.econbiz.de/10012115154
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I virtually try it ... I want it ! : virtual Fitting Room : a tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions
Beck, Marie; Crié, Dominique - In: Journal of retailing and consumer services 40 (2018), pp. 279-286
Persistent link: https://www.econbiz.de/10011801986
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Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan; Zheng, Junyuan; Luo, Shaohua - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
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Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue; Lee, Yu-Hao - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462366
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How close do we feel to virtual product to make a purchase decision? : impact of perceived proximity to virtual product and temporal purchase intention
Poushneh, Atieh - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665918
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Augmented reality : research agenda for studying the impact of its media characteristics on consumer behaviour
Javornik, Ana - In: Journal of retailing and consumer services 30 (2016), pp. 252-261
Persistent link: https://www.econbiz.de/10011473219
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Effects of perceived interactivity of augmented reality on consumer responses : a mental imagery perspective
Park, Minjung; Yoo, Jungmin - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132213
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The roles of perceived risk, attractiveness of the online store and familiarity with AR in the influence of AR on patronage intention
Bonnin, Gaël - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132277
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Consumer perceptions and purchase behavior toward imperfect fruits and vegetables in an immersive virtual reality grocery store
Lombart, Cindy; Millan, Elena; Normand, Jean-Marie; … - In: Journal of retailing and consumer services 48 (2019), pp. 28-40
Persistent link: https://www.econbiz.de/10012001276
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The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing
Farah, Maya F.; Ramadan, Zahy B.; Harb, Dana H. - In: Journal of retailing and consumer services 48 (2019), pp. 136-143
Persistent link: https://www.econbiz.de/10012001291