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Who's behind the screen? : segmenting social venture consumers through social media usage
Chung, Te-Lin; Anaza, Nwamaka; Park, Joohyung; … - In: Journal of retailing and consumer services 28 (2016), pp. 288-295
Persistent link: https://www.econbiz.de/10011434187
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Instagram and YouTube bloggers promote it, why should I buy? : how credibility and parasocial interaction influence purchase intentions
Sokolova, Karina; Kéfi, Hajer - In: Journal of retailing and consumer services 53 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012171976
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What creates trust and who gets loyalty in social commerce?
Yeon, Jewoo; Park, Inyoung; Lee, Daeho - In: Journal of retailing and consumer services 50 (2019), pp. 138-144
Persistent link: https://www.econbiz.de/10012114147
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The role of social network websites in the consumer-brand relationship
Park, Hyejune; Kim, Young-kyung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
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Social network analysis and domestic and international retailers : an investigation of social media networks of cosmetic brands
Watanabe, Nicholas M.; Kim, Jiyeon; Park, Joohyung - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431112
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Building engagement in online brand communities : the effects of socially beneficial initiatives on collective social capital
Wong, Amy; Lee, Marcus - In: Journal of retailing and consumer services 65 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013169673
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What type of purchase do you prefer to share on social networking sites : experiential or material?
Zhang, Min; Li, Yuzhuo; Gu, Rongjie; Luo, Cheng - In: Journal of retailing and consumer services 58 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012431599
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The role of involvement : investigating the effect of brand's social media pages on consumer purchase intention
McClure, Clair; Seock, Yoo-Kyoung - In: Journal of retailing and consumer services 53 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012171949
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Customer engagement and online reviews
Thakur, Rakhi - In: Journal of retailing and consumer services 41 (2018), pp. 48-59
Persistent link: https://www.econbiz.de/10011808477
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How convenient is it? : delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
Duarte, Paulo; Silva, Susana C.; Ferreira, Margarida … - In: Journal of retailing and consumer services 44 (2018), pp. 161-169
Persistent link: https://www.econbiz.de/10011904358