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Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion
Bambauer-Sachse, Silke; Massera, Laura - In: Journal of retailing and consumer services 27 (2015), pp. 63-73
Persistent link: https://www.econbiz.de/10011388073
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Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing; Hardesty, David M.; Craig, Adam W.; Song, Lei - In: Journal of retailing and consumer services 64 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
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The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci; Soysal, Ayşe Nur; Ki̇tapci, Olgun - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012269008
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The impact of different price promotions on customer retention
Kim, Jungkeun - In: Journal of retailing and consumer services 46 (2019), pp. 95-102
Persistent link: https://www.econbiz.de/10011980803
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Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.; Kukar-Kinney, Monika - In: Journal of retailing and consumer services 41 (2018), pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
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An empirical analysis of demand variations and markdown policies for fashion retailers
Namin, Aidin; Ratchford, Brian Thomas; Soysal, Gonca P. - In: Journal of retailing and consumer services 38 (2017), pp. 126-136
Persistent link: https://www.econbiz.de/10011743187
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Price promotion landscape in the US and UK : depicting retail practice to inform future research agenda
Bogomolova, Svetlana; Dunn, Steven; Trinh, Giang; … - In: Journal of retailing and consumer services 25 (2015), pp. 1-11
Persistent link: https://www.econbiz.de/10011313622
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Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen; Sanchez, Joaquin - In: Journal of retailing and consumer services 31 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
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Estimating cannibalizing effects of sales promotions : the impact of price cuts and store type
McColl, Rod; MacGilchrist, Renaud; Rafiq, Shuddhasattwa - In: Journal of retailing and consumer services 53 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012171909
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Consequences of personalized product recommendations and price promotions in online grocery shopping
Hallikainen, Heli; Luongo, Milena - In: Journal of retailing and consumer services 69 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013401693