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Visual merchandising of pastries in foodscapes : the influence of plate colours on consumers' flavour expectations and perceptions
Kpossa, Monyédodo Régis; Lick, Erhard - In: Journal of retailing and consumer services 52 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012132294
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Sensory expectations generated by colours of red wine labels
Lick, Erhard; König, Bettina; Kpossa, Monyédodo Régis; … - In: Journal of retailing and consumer services 37 (2017), pp. 146-158
Persistent link: https://www.econbiz.de/10011729738
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"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
Mulcahy, Rory Francis; Riedel, Aimee S. - In: Journal of retailing and consumer services 54 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012238314
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Sensory overload in a shopping environment : not every sensory modality leads to too much stimulation
Doucé, Lieve; Adams, Carmen - In: Journal of retailing and consumer services 57 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012305370
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Visual elements in advertising enhance odor perception and purchase intention : the role of mental imagery in multi-sensory marketing.
Lyu, Minghui; Huang, Qi - In: Journal of retailing and consumer services 78 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015085041
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The influence of nostalgic memories on consumer exploratory tendencies : echoes from scents past
Orth, Ulrich R.; Bourrain, Aurelie - In: Journal of retailing and consumer services 15 (2008) 4, pp. 277-287
Persistent link: https://www.econbiz.de/10003729839
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Negative effects of ambient scents on consumers' skepticism about retailer's motives
Lunardo, Renaud - In: Journal of retailing and consumer services 19 (2012) 2, pp. 179-185
Persistent link: https://www.econbiz.de/10009522457
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Ambient scent as a mood inducer in supermarkets : the role of scent intensity and time-pressure of shoppers
Leenders, Mark A. A. M.; Smidts, Ale; El Haji, Anouar - In: Journal of retailing and consumer services 48 (2019), pp. 270-280
Persistent link: https://www.econbiz.de/10012001306
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Reinventing the branch : an empirical assessment of banking strategies to environmental differentiation
Allard, Thomas; Babin, Barry; Chebat, Jean-Charles; … - In: Journal of retailing and consumer services 16 (2009) 6, pp. 442-450
Persistent link: https://www.econbiz.de/10003906172
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Improving the attention-capturing ability of special displays with the combination effect and the design effect
Nordfält, Jens - In: Journal of retailing and consumer services 18 (2011) 3, pp. 169-173
Persistent link: https://www.econbiz.de/10009158893