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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
83
Konsumentenverhalten
83
Advertising
67
Werbung
62
Mobile application
46
Mobile Anwendung
45
Advertising effects
41
Werbewirkung
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Online-Marketing
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Retail trade
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Mobile business
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Relationship marketing
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Social web
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Online-Handel
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Kundenzufriedenheit
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Viral marketing
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Virales Marketing
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Septianto, Felix
6
Thaichon, Park
4
Chakraborty, Debarun
3
Yan, Ruiliang
3
Abbasi, Amir Zaib
2
Alnawas, Ibrahim
2
Anaya-Sánchez, Rafael
2
Ding Hooi Ting
2
Dwivedi, Yogesh Kumar
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Kim, Min-Seong
2
Kumar, Sushant
2
Martín Herrán, Guiomar
2
Martínez-López, Francisco J.
2
Molinillo, Sebastian
2
Mukerji, Bhasker
2
Pei, Zhi
2
Quach, Sara
2
Rana, Nripendra P.
2
Shah, Adnan Muhammad
2
Shareef, Mahmud Akhter
2
Sigué, Simon Pierre
2
Wang, Hong
2
Abraham, Christopher
1
Aburub, Faisal
1
Adaji, Ifeoma
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Aghakhani, Hamed
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Aguilar-Illescas, Rocío
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Ahmad, Ayaz
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Ahmad, Wasim
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Ahmad, Wisal
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Ahmed, Qazi Mohammed
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Akdim, Khaoula
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Al Khateeb, Amr
1
Ali Hussain
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Alryalat, Mohammad Abdallah Ali
1
Ameen, Nisreen
1
Arenas-Gaitán, Jorge
1
Ariza-Montes, Antonio
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Journal of retailing and consumer services
Journal of advertising research
252
Journal of business research : JBR
236
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
191
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
179
Journal of marketing communications
161
European Journal of Marketing
142
Journal of Consumer Marketing
136
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Journal of promotion management : JPM
89
Journal of marketing
87
Young Consumers
83
SpringerLink / Bücher
82
European journal of operational research : EJOR
78
Journal of historical research in marketing
73
Journal of promotion management : innovations in planning and applied research
71
European journal of marketing : EJM
69
Marketing Science
69
Psychology & marketing
69
International journal of internet marketing and advertising : IJIMA
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of marketing research : JMR
65
NBER working paper series
63
International Marketing Review
59
International journal of industrial organization
58
Strategic Direction
58
Technological forecasting & social change : an international journal
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Journal of Product & Brand Management
54
Journal of current issues and research in advertising : JCIRA
52
Young consumers : insight and ideas for responsible marketers
51
Health marketing quarterly
49
Marketing : ZFP ; journal of research and management
49
Journal of current issues and research in advertising
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Working paper / National Bureau of Economic Research, Inc.
47
Journal of Services Marketing
46
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ECONIS (ZBW)
122
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1
Analysing the acceptation of online games in mobile devices : an application of UTAUT2
Ramírez-Correa, Patricio
;
Rondán-Cataluña, Francisco …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 85-93
Persistent link: https://www.econbiz.de/10012114124
Saved in:
2
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
3
To praise or not to praise- Role of word of mouth in food delivery apps
Das, Manoj
;
Ramalingam, Mahesh
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014363977
Saved in:
4
Modeling the effect of self-efficacy on game usage and purchase behavior
Davis, Robert
;
Lang, Bodo
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 67-77
Persistent link: https://www.econbiz.de/10009507898
Saved in:
5
Hedonic consumption experience in videogaming : a multidimensional perspective
Hollebeek, Linda D.
;
Abbasi, Amir Zaib
;
Schultz, Carsten D.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169614
Saved in:
6
Does playing a video game really result in improvements in psychological well-being in the era of COVID-19?
Kim, Min-Seong
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581926
Saved in:
7
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
8
Can gamification increases consumers' engagement in fitness apps? : the moderating role of commensurability of the game elements
Feng, Wenting
;
Tu, Rungting
;
Hsieh, Peishan
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305899
Saved in:
9
Opening the black box of gameful experience : implications for gamification process design
Leclercq, Thomas
;
Poncin, Ingrid
;
Hammedi, Wafa
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132164
Saved in:
10
Videogames-as-a-service : how does in-game value co-creation enhance premium gaming co-creation experience for players?
Ali Hussain
;
Muhammad Farrukh Abid
;
Shamim, Amjad
;
Ding …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235373
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