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Understanding multi-channel consumer behavior : a comparison between segmentations of multi-channel purchases by product category and overall products
Kondo, Fumiyo N.; Okubo, Taishi - In: Journal of retailing and consumer services 64 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013209562
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From "foodies" to "cherry-pickers" : a clustered-based segmentation of specialty food retail customers
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of retailing and consumer services 43 (2018), pp. 278-284
Persistent link: https://www.econbiz.de/10011883215
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Who will adopt electric vehicles? : segmenting and exemplifying potential buyer heterogeneity and forthcoming research
Jaiswal, Deepak; Deshmukh, Arun Kumar; Thaichon, Park - In: Journal of retailing and consumer services 67 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013364447
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The role of fashionability in second-hand shopping motivations
Ferraro, Carla; Sands, Sean; Brace-Govan, Jan - In: Journal of retailing and consumer services 32 (2016), pp. 262-268
Persistent link: https://www.econbiz.de/10011556678
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"Online omnivores" or "willing but struggling"? : identifying online grocery shopping behavior segments using attitude theory
Brand, Christian; Schwanen, Tim; Anable, Jillian - In: Journal of retailing and consumer services 57 (2020), pp. 1-18
Persistent link: https://www.econbiz.de/10012304024
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Segmenting multichannel consumers across search, purchase and after-sales
Sands, Sean; Ferraro, Carla; Campbell, Colin L. - In: Journal of retailing and consumer services 33 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011598574
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Searching offline and buying online : an analysis of showrooming forms and segments
Schneider, Patricia J.; Zielke, Stephan - In: Journal of retailing and consumer services 52 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012132239
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The effect of COVID-19 on consumers' channel shopping behaviors : a segmentation study
Ngoh, Cheryl-lyn; Groening, Christopher - In: Journal of retailing and consumer services 68 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013366368
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Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers
Sukanlaya Sawang; Lee, Chia-Chi; Chou, Cindy Yunhsin; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014371803
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Older shopper types from store image factors
Angell, Robert J.; Megicks, Phil; Memery, Juliet; … - In: Journal of retailing and consumer services 21 (2014) 2, pp. 192-202
Persistent link: https://www.econbiz.de/10010338530