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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
1,930
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1,929
Einzelhandel
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Retail trade
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467
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Park, Jungkun
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Dhir, Amandeep
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Jebarajakirthy, Charles
13
Paul, Justin
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Lombart, Cindy
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Dwivedi, Yogesh Kumar
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Pantano, Eleonora
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Rana, Nripendra P.
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Kaur, Puneet
10
Klaus, Philipp
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Mortimer, Gary
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Otterbring, Tobias
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Quach, Sara
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Sands, Sean
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Talwar, Shalini
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Agag, Gomaa
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Baier, Daniel
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Elms, Jonathan
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Gázquez-Abad, Juan Carlos
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Ladhari, Riadh
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Trinh, Giang
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Chebat, Jean-Charles
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Gilboa, Shaked
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Kumar, Sushant
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7
Molinillo, Sebastian
7
Northey, Gavin
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Souiden, Nizar
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7
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
Journal of business research : JBR
2,292
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International journal of hospitality management
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SpringerLink / Bücher
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NBER working paper series
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European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
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Journal of advertising research
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Journal of marketing research : JMR
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Journal of marketing management : MM
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Journal of travel and tourism marketing
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Tourism management : research, policies, practice
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Journal of marketing communications
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of international consumer marketing
339
Marketing letters : a journal of research in marketing
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Journal of retailing
335
Journal of fashion marketing and management
322
Journal of the Academy of Marketing Science
317
Cogent business & management
314
International journal of retail & distribution management
311
Journal of consumer behaviour : an international research review
306
The journal of consumer marketing
303
Marketing intelligence & planning
299
The international review of retail, distribution and consumer research
298
Journal of advertising : official publication of the American Academy of Advertising
292
International journal of contemporary hospitality management
291
International journal of advertising : the quarterly review of marketing communications
284
Journal of business ethics : JOBE
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ECONIS (ZBW)
1,990
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1
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
2
The role of brand exposure and experience on brand recall : product durables vis-à-vis FMCG
Baumann, Chris
;
Hamin, Hamin
;
Chong, Amy
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 21-31
Persistent link: https://www.econbiz.de/10010503938
Saved in:
3
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
4
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
5
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
6
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
7
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
8
A sound brand identity design : the interplay between sound symbolism and typography on brand attitude and memory
Jun, Yesel
;
Lee, Hyunju
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209467
Saved in:
9
"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
Saved in:
10
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
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