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Deciphering in-store-online switching in multi-channel retailing context : role of affective commitment to purchase situation
Jebarajakirthy, Charles; Das, Manish; Shah, Dhara; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012666007
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Should retailers harmonize marketing variable across their distribution channels? : an investigation of cross-channel effects in multi-channel retailing
Baal, Sebastian van - In: Journal of retailing and consumer services 21 (2014) 6, pp. 1038-1046
Persistent link: https://www.econbiz.de/10010437669
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Should a small-sized store have both online and offline channels? : an efficiency analysis of the O2O platform strategy
Kim, Hongbum; Ryu, Min Ho; Lee, Daeho; Kim, Jang Hyun - In: Journal of retailing and consumer services 64 (2022), pp. 1-5
Persistent link: https://www.econbiz.de/10013209570
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The end of the world as we know it? : the influence of online channels on the luxury customer experience
Klaus, Philipp - In: Journal of retailing and consumer services 57 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012305877
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Should manufacturers open live streaming shopping channels?
Zhang, Tao; Tang, Zhongjun - In: Journal of retailing and consumer services 71 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014265659
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Increasing online sales by facilitating spillover shopping
Bhatnagar, Amit; Papatla, Purushottam - In: Journal of retailing and consumer services 29 (2016), pp. 58-69
Persistent link: https://www.econbiz.de/10011442355
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Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers
Badrinarayanan, Vishag; Becerra, Enrique P.; … - In: Journal of retailing and consumer services 21 (2014) 6, pp. 1013-1020
Persistent link: https://www.econbiz.de/10010437685
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Assessing customers' perceived value of the online channel of multichannel retailers : a two country examination
Carlson, Jamie; O'Cass, Aron; Ahrholdt, Dennis C. - In: Journal of retailing and consumer services 27 (2015), pp. 90-102
Persistent link: https://www.econbiz.de/10011388091
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Using online data for offline decisions : a geostatistical approach for evaluating the patronage potential of a baby-care retailer
Mahama-Musah, Fuseina; Schoutteet, Penelope; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-21
Persistent link: https://www.econbiz.de/10012648870
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Consumer trust toward retail websites : comparison between pure click and click-and-brick retailers
Toufaily, Elissar; Souiden, Nizar; Ladhari, Riadh - In: Journal of retailing and consumer services 20 (2013) 6, pp. 538-548
Persistent link: https://www.econbiz.de/10010128314