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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
315
Konsumentenverhalten
315
Brand management
287
Markenführung
287
Brand image
166
Markenimage
166
Brand
143
Markenartikel
141
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Park, Jungkun
8
Septianto, Felix
8
Yan, Ruiliang
7
Thaichon, Park
6
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
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Gázquez-Abad, Juan Carlos
4
Martínez-López, Francisco J.
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Mortimer, Gary
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Pei, Zhi
4
Prentice, Catherine
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Quach, Sara
4
Agag, Gomaa
3
Baumann, Chris
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Dhir, Amandeep
3
Dwivedi, Yogesh Kumar
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Han, Heesup
3
Hollebeek, Linda D.
3
Huang, Zongsheng
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Hyun, Hyowon
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Japutra, Arnold
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Kumar, Vikas
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Lombart, Cindy
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Ngo, Liem Viet
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Ozuem, Wilson
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Park, Hyejune
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Paul, Justin
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Rana, Nripendra P.
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Shao, Wei
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Talwar, Shalini
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Trinh, Giang
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2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Ariza-Montes, Antonio
2
Aslam, Usman
2
Augusto, Mário Gomes
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
Journal of business research : JBR
1,024
The journal of brand management : an international journal
580
SpringerLink / Bücher
542
The journal of product & brand management
397
Industrial marketing management : the international journal for industrial and high-tech firms
356
Journal of advertising research
319
Journal of marketing communications
311
European journal of marketing : EJM
289
Journal of strategic marketing
286
International journal of advertising : the review of marketing communications
259
European Journal of Marketing
255
Journal of marketing
239
Journal of marketing management : MM
226
International journal of advertising : the quarterly review of marketing communications
222
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
207
Journal of the Academy of Marketing Science
205
Marketing intelligence & planning
204
Journal of advertising
202
Psychology & marketing
195
Journal of advertising : official publication of the American Academy of Advertising
189
Journal of Product & Brand Management
175
Journal of Consumer Marketing
161
Asia Pacific journal of marketing and logistics
159
Journal of promotion management : JPM
156
Management science : journal of the Institute for Operations Research and the Management Sciences
156
Europäische Hochschulschriften / 5
155
Journal of marketing research : JMR
153
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
153
Springer eBook Collection
153
International journal of internet marketing and advertising : IJIMA
147
The journal of business & industrial marketing
145
International journal of hospitality management
143
Strategic Direction
141
Journal of promotion management : innovations in planning and applied research
135
Marketing letters : a journal of research in marketing
135
Marketing : ZFP ; journal of research and management
132
Marketing Intelligence & Planning
121
Gabler Edition Wissenschaft
119
Journal of global marketing
119
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ECONIS (ZBW)
395
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1
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10
of
395
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1
Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
2
Bundling products to success : the influence of complementarity and
advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
3
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
4
Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
Saved in:
5
Gamified in-store mobile marketing : the mixed effect of gamified point-of-purchase
advertising
Högberg, Johan
;
Shams, Poja
;
Wästlund, Erik
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
Saved in:
6
Consumers' emotional responses to the Christmas TV
advertising
of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
7
The role of art infusion in enhancing pro-environmental luxury brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
8
Interplays between manufacturer
advertising
and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
9
When retailers and manufacturers advertise together : examining the effect of co-operative
advertising
on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
10
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
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