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Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue; Hu, Xiaojian; Yao, Gang; Xu, Liangcheng - In: Journal of retailing and consumer services 77 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
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Online channel strategies under different offline channel power structures
Pu, Xujin; Zhang, Shiming; Ji, Bowen; Han, Guanghua - In: Journal of retailing and consumer services 60 (2021), pp. 1-16
Persistent link: https://www.econbiz.de/10012502702
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When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy; Romaniuk, Jenni; Cohen, Justin; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
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Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park; Quach, Sara - In: Journal of retailing and consumer services 33 (2016), pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
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Manufacturer encroachment with competing dual-purpose online retail platforms
Huang, Song; Chen, Yuqing - In: Journal of retailing and consumer services 73 (2023), pp. 1-19
Persistent link: https://www.econbiz.de/10014303373
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Pricing strategies of two-sided platforms considering privacy concerns
Duan, Yongrui; Liu, Peng; Feng, Yixuan - In: Journal of retailing and consumer services 64 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209494
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Social commerce advertising avoidance and shopping cart abandonment : a fs/QCA analysis of German consumers
Khan, Asad; Sajad Rezaei; Naser Valaei - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364454
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Can users embed their user experience in user-generated images? : evidence from JD.com
Zhao, Lu; Zhang, Mingli; Tu, Jianbo; Li, Jiagling; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014364633
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Logistics mode strategy of firms selling fresh products on e-commerce platforms with private brand introduction
Xu, Yuqiu; Wang, Jia; Cao, Kaiying - In: Journal of retailing and consumer services 73 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014303135
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Do channel members value the multiple-cooperation strategy?
Yan, Ruiliang; Pei, Zhi; Myers, Chris - In: Journal of retailing and consumer services 30 (2016), pp. 84-95
Persistent link: https://www.econbiz.de/10011473150