//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Scale and Scope Effects on Adv...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
62
Werbung
57
Consumer behaviour
42
Konsumentenverhalten
42
Advertising effects
36
Werbewirkung
36
Internet marketing
18
Online-Marketing
18
Social Web
11
Social web
11
Brand management
9
Einzelhandel
9
Markenführung
9
Retail trade
9
Preismanagement
8
Pricing strategy
8
Viral marketing
8
Virales Marketing
8
Brand
7
Emotion
7
Game theory
7
Spieltheorie
7
Distribution channel
6
Markenartikel
6
Vertriebsweg
6
Lieferkette
5
Supply chain
5
Brand image
4
Food
4
Lebensmittel
4
Luxury goods
4
Luxusgüter
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Psychology of advertising
4
Sales promotion
4
Verkaufsförderung
4
Werbepsychologie
4
Beziehungsmarketing
3
more ...
less ...
Online availability
All
Undetermined
59
Type of publication
All
Article
63
Type of publication (narrower categories)
All
Article in journal
63
Aufsatz in Zeitschrift
63
Language
All
English
63
Author
All
Septianto, Felix
6
Thaichon, Park
4
Yan, Ruiliang
3
Dwivedi, Yogesh Kumar
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Martín Herrán, Guiomar
2
Martínez-López, Francisco J.
2
Mukerji, Bhasker
2
Pei, Zhi
2
Quach, Sara
2
Shareef, Mahmud Akhter
2
Sigué, Simon Pierre
2
Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Ahmad, Ayaz
1
Ahmad, Wisal
1
Ahmed, Qazi Mohammed
1
Alryalat, Mohammad Abdallah Ali
1
Ariza-Montes, Antonio
1
Baccouche, Mona
1
Baek, Tae Hyun
1
Bagherinejad, Jafar
1
Baier, Daniel
1
Bambauer-Sachse, Silke
1
Barrales-Molina, Vanesa
1
Bharadwaj, Apoorva
1
Bondesson, Niklas
1
Boujena, Othman
1
Bushra, Mazia Fateen
1
Byun, Kate Jeonghee
1
Catwright, Joanna
1
Chaouali, Walid
1
Chen, Bo
1
Chen, Shuang
1
Cheng, Junjun
1
Chicheportiche, Laëtitia
1
Chiew, Tung Moi
1
Cho, Minhee
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
Journal of advertising research
253
International journal of advertising : the review of marketing communications
212
International journal of advertising : the quarterly review of marketing communications
192
Journal of business research : JBR
190
Journal of advertising
187
Journal of advertising : official publication of the American Academy of Advertising
178
Journal of marketing communications
155
European Journal of Marketing
142
Journal of Consumer Marketing
138
European journal of operational research : EJOR
126
NBER working paper series
123
Applied economics
121
Working paper / National Bureau of Economic Research, Inc.
113
NBER Working Paper
108
Management science : journal of the Institute for Operations Research and the Management Sciences
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of promotion management : JPM
86
Journal of productivity analysis
84
Young Consumers
83
Economics letters
80
Discussion paper / Centre for Economic Policy Research
77
Journal of marketing
76
European journal of marketing : EJM
74
Journal of historical research in marketing
74
Marketing Science
69
Journal of marketing research : JMR
68
International journal of industrial organization
66
Journal of promotion management : innovations in planning and applied research
66
CESifo working papers
62
International journal of internet marketing and advertising : IJIMA
61
SpringerLink / Bücher
61
American journal of agricultural economics
60
International Marketing Review
59
Psychology & marketing
58
Strategic Direction
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of Product & Brand Management
54
Journal of current issues and research in advertising : JCIRA
52
more ...
less ...
Source
All
ECONIS (ZBW)
63
Showing
1
-
10
of
63
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Empirical investigation of the domain knowledge and team
advertising
creativity typology : the case of Nescafe coffee
Bushra, Mazia Fateen
;
Ahmad, Ayaz
;
Ahmad, Wisal
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401629
Saved in:
2
Building value with packaging : development and validation of a measurement scale
Dopico-Parada, Ana
;
López-Miguens, María Jesús
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665873
Saved in:
3
National
advertising
, dual-channel coordination and firm performance
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
Saved in:
4
Bundling products to success : the influence of complementarity and
advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
5
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
6
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
7
Consumers' emotional responses to the Christmas TV
advertising
of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
8
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
9
Hispanics and viral
advertising
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Gironda, John
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011556612
Saved in:
10
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->