//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Polysemy in Advertising
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
85
Werbewirkung
85
Consumer behaviour
80
Konsumentenverhalten
80
Advertising
62
Werbung
57
Internet marketing
29
Online-Marketing
29
Social Web
20
Social web
20
Brand management
19
Markenführung
19
Brand image
18
Markenimage
18
Brand
15
Markenartikel
14
Einzelhandel
12
Emotion
12
Retail trade
12
Viral marketing
10
Virales Marketing
10
Preismanagement
8
Pricing strategy
8
Celebrity endorsement
7
Celebrity-Werbung
7
Game theory
7
Perception
7
Sales promotion
7
Spieltheorie
7
Verkaufsförderung
7
Virtual reality
7
Virtuelle Realität
7
Wahrnehmung
7
Beziehungsmarketing
6
Distribution channel
6
Food
6
Lebensmittel
6
Relationship marketing
6
Vertriebsweg
6
Cognition
5
more ...
less ...
Online availability
All
Undetermined
95
Type of publication
All
Article
111
Type of publication (narrower categories)
All
Article in journal
111
Aufsatz in Zeitschrift
111
Case study
1
Fallstudie
1
Language
All
English
111
Author
All
Septianto, Felix
9
Thaichon, Park
4
Northey, Gavin
3
Qi, Zhou
3
Yan, Ruiliang
3
Bambauer-Sachse, Silke
2
Baumann, Chris
2
Dwivedi, Yogesh Kumar
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Jublee, Daniel Inbaraj
2
Lei, Yueqiu
2
Li, Bin
2
Li, Huajun
2
Martín Herrán, Guiomar
2
Martínez-López, Francisco J.
2
Mukerji, Bhasker
2
Pei, Zhi
2
Quach, Sara
2
Shams, Poja
2
Shareef, Mahmud Akhter
2
Sigué, Simon Pierre
2
Stephen, Gladys
2
Wästlund, Erik
2
Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Ahmad, Ayaz
1
Ahmad, Wisal
1
Ahmed, Qazi Mohammed
1
Alryalat, Mohammad Abdallah Ali
1
Andonopoulos, Vicki
1
Arasu Balasubramaniam, Senthil
1
Argyris, Young Anna
1
Ariza-Montes, Antonio
1
Baccouche, Mona
1
Baek, Tae Hyun
1
Bagherinejad, Jafar
1
Baier, Daniel
1
Barrales-Molina, Vanesa
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
Journal of advertising research
409
Journal of advertising : official publication of the American Academy of Advertising
302
International journal of advertising : the quarterly review of marketing communications
275
Journal of business research : JBR
271
International journal of advertising : the review of marketing communications
251
Journal of marketing communications
228
Journal of advertising
187
Journal of promotion management : JPM
146
European Journal of Marketing
142
Journal of Consumer Marketing
136
Psychology & marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
126
European journal of marketing : EJM
103
Journal of marketing research : JMR
102
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Journal of promotion management : innovations in planning and applied research
93
Journal of marketing
89
International journal of internet marketing and advertising : IJIMA
87
SpringerLink / Bücher
85
Young Consumers
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Marketing : ZFP ; journal of research and management
79
Journal of current issues and research in advertising : JCIRA
75
European journal of operational research : EJOR
74
Marketing letters : a journal of research in marketing
73
Journal of historical research in marketing
72
Marketing Science
71
Health marketing quarterly
68
Jahrbuch der Absatz- und Verbrauchsforschung
67
NBER working paper series
67
International Marketing Review
59
Journal of current issues and research in advertising
59
International journal of industrial organization
58
Strategic Direction
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Working paper / National Bureau of Economic Research, Inc.
56
Journal of Product & Brand Management
54
NBER Working Paper
52
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
more ...
less ...
Source
All
ECONIS (ZBW)
111
Showing
1
-
10
of
111
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
2
Consumers' emotional responses to the Christmas TV
advertising
of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
3
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
4
The role of art infusion in enhancing pro-environmental luxury brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
5
Facial expressions of beneficiaries and donation intentions of potential donors : effects of the number of beneficiaries in charity
advertising
Li, Meng-Ran
;
Yin, Cheng-Yue
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209665
Saved in:
6
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
7
Using food pictorial metaphor in the
advertising
of non-food brands : an exploratory investigation of consumer interpretation and affective response
Boujena, Othman
;
Ulrich, Isabelle
;
Piris, Yolande
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648893
Saved in:
8
"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing
advertising
improve its effectiveness?
Mulcahy, Rory Francis
;
Riedel, Aimee S.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238314
Saved in:
9
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
10
When retailers and manufacturers advertise together : examining the effect of co-operative
advertising
on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->