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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
86
Konsumentenverhalten
86
Advertising effects
85
Werbewirkung
85
Advertising
62
Werbung
57
Internet marketing
31
Online-Marketing
31
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22
Social web
22
Brand management
21
Markenführung
21
Brand image
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Septianto, Felix
9
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Qi, Zhou
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Gázquez-Abad, Juan Carlos
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Martínez-López, Francisco J.
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Quach, Sara
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Journal of retailing and consumer services
Journal of advertising research
414
NBER working paper series
317
Journal of business research : JBR
312
Journal of advertising : official publication of the American Academy of Advertising
305
International journal of advertising : the quarterly review of marketing communications
276
Working paper / National Bureau of Economic Research, Inc.
260
NBER Working Paper
258
International journal of advertising : the review of marketing communications
249
Energy economics
228
Journal of marketing communications
226
CESifo working papers
210
IMF working papers
204
Discussion paper / Centre for Economic Policy Research
192
Journal of advertising
183
Working paper
174
Applied economics
171
Finance research letters
165
Psychology & marketing
153
International review of financial analysis
152
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Journal of promotion management : JPM
148
Economic modelling
147
International review of economics & finance : IREF
144
European Journal of Marketing
143
Discussion paper series / IZA
141
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
133
Discussion papers / CEPR
131
Economics letters
127
The North American journal of economics and finance : a journal of financial economics studies
127
Research policy : policy, management and economic studies of science, technology and innovation
125
Journal of international money and finance
113
Applied economics letters
110
SpringerLink / Bücher
110
Journal of marketing research : JMR
109
European journal of marketing : EJM
107
IMF Working Paper
99
International journal of industrial organization
99
Discussion paper
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ECONIS (ZBW)
118
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1
Celebrity endorsements : influence of a product-endorser match on Millennials attitudes and purchase intentions
McCormick, Karla
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 39-45
Persistent link: https://www.econbiz.de/10011556608
Saved in:
2
An exploration of celebrity business ventures and their appeal to fans and non-fans
Teng, Weichen
;
Su, Yaohua
;
Liao, Tien-Tien
;
Wei, Cang-Liang
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238325
Saved in:
3
Who is the attached endorser? : an examination of the attachment-endorsement spectrum
Saldanha, Natalya
;
Mulye, Rajendra
;
Rahman, Kaleel
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 242-250
Persistent link: https://www.econbiz.de/10011883209
Saved in:
4
The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
Park, Hyun Jung
;
Lin, Li Min
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-6
Persistent link: https://www.econbiz.de/10012132267
Saved in:
5
Celebrity endorsements : investigating the interactive effects of internalization, identification and product type on consumers' attitudes and intentions
El Hedhli, Kamel
;
Zourrig, Haithem
;
Becheur, Imene
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430627
Saved in:
6
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
7
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
8
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
9
Consumers' emotional responses to the Christmas TV
advertising
of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
10
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
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