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Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano; Timming, Andrew R. - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
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Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua; Choo, Ho Jung - In: Journal of retailing and consumer services 28 (2016), pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa; Phau, Ian; Sims, Daniel; Cheah, Isaac - In: Journal of retailing and consumer services 30 (2016), pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
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Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
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Smartphone preferences and brand loyalty : a discrete choice model reflecting the reference point and peer effect
Kim, Junghun; Lee, Hyunjoo; Lee, Jongsu - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132216
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Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time
Bogomolova, Svetlana; Anesbury, Zachary; Lockshin, … - In: Journal of retailing and consumer services 46 (2019), pp. 121-129
Persistent link: https://www.econbiz.de/10011980812
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Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler; Tran, Trang P.; Taylor, Erik C. - In: Journal of retailing and consumer services 47 (2019), pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
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Psychological mechanisms of brand love and information technology identity in virtual retail environments
Huang, Tseng-Lung - In: Journal of retailing and consumer services 47 (2019), pp. 251-264
Persistent link: https://www.econbiz.de/10011995589
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Exploring brand strength's nomological net and its dimensional dynamics
Wymer, Walter; Casidy, Riza - In: Journal of retailing and consumer services 49 (2019), pp. 11-22
Persistent link: https://www.econbiz.de/10012025823
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Investigating brand visibility in luxury consumption
Shao, Wei; Grace, Debra; Ros, Mitchell - In: Journal of retailing and consumer services 49 (2019), pp. 357-370
Persistent link: https://www.econbiz.de/10012026007