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~isPartOf:"Journal of retailing and consumer services"
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Advertising effects
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Journal of retailing and consumer services
Journal of advertising research
317
Journal of business research : JBR
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
228
International journal of advertising : the review of marketing communications
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Journal of promotion management : JPM
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Psychology & marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Finance research letters
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NBER working paper series
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Marketing letters : a journal of research in marketing
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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SpringerLink / Bücher
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Applied economics letters
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Working paper / National Bureau of Economic Research, Inc.
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Journal of current issues and research in advertising : JCIRA
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Management science : journal of the Institute for Operations Research and the Management Sciences
60
Journal of cultural economics
58
Applied economics
57
Journal of marketing
57
NBER Working Paper
56
CESifo working papers
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Health marketing quarterly
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Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing intelligence & planning
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
44
Young consumers : insight and ideas for responsible marketers
42
CESifo Working Paper
41
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
41
Asia Pacific journal of marketing and logistics
40
International journal of hospitality management
39
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ECONIS (ZBW)
88
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1
The influence of audience characteristics on the effectiveness of brand placement memory
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 134-149
Persistent link: https://www.econbiz.de/10011904351
Saved in:
2
Television food ads aimed at children in South-Eastern Europe : cultural outlook and implications
Filipovic, Jelena
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014371710
Saved in:
3
The effects of
film
trailers on shaping consumer expectations in the entertainment industry : a qualitative analysis
Finsterwalder, Jörg
;
Kuppelwieser, Volker G.
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 589-595
Persistent link: https://www.econbiz.de/10009655504
Saved in:
4
The differential success of movie trailers
Suckfüll, Monika
;
Moellering, Kristin
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 138-144
Persistent link: https://www.econbiz.de/10010468487
Saved in:
5
Consumer personality and lifestyles at the box office and beyond : how demographics, lifestyles and personalities predict movie consumption
Palomba, Anthony
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012268843
Saved in:
6
Demand for cinema and diverging tastes of critics and audiences
Wallentin, Erik
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 72-81
Persistent link: https://www.econbiz.de/10011598623
Saved in:
7
Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda
;
Sabri, Ouidade
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
Saved in:
8
Ethnic minority consumers' responses to sales promotions in the packaged food market
Jamal, Armand
;
Peattie, Sue
;
Peattie, Kenneth J.
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10009507892
Saved in:
9
Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers
Gauzente, Claire
;
Roy, Yves
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10009507897
Saved in:
10
How do storefront windows displays influence entering decisions of clothing stores?
Oh, Hyunjoo
;
Petrie, Jenny
;
Rudolph, Thomas
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 27-35
Persistent link: https://www.econbiz.de/10009507909
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