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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
213
Konsumentenverhalten
213
Internet marketing
183
Online-Marketing
182
Social Web
99
Social web
99
Advertising effects
85
Werbewirkung
85
Online retailing
75
Online-Handel
75
Advertising
62
Beziehungsmarketing
58
Relationship marketing
58
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Brand management
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Markenführung
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Viral marketing
49
Virales Marketing
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E-commerce
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Electronic Commerce
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Brand image
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Journal of retailing and consumer services
Journal of business research : JBR
824
Journal of advertising research
466
Journal of advertising : official publication of the American Academy of Advertising
314
Technological forecasting & social change : an international journal
301
International journal of advertising : the quarterly review of marketing communications
296
Journal of marketing communications
289
International journal of advertising : the review of marketing communications
279
International journal of internet marketing and advertising : IJIMA
234
SpringerLink / Bücher
213
Psychology & marketing
203
Research policy : policy, management and economic studies of science, technology and innovation
203
International journal of hospitality management
195
Journal of advertising
195
NBER working paper series
190
Journal of promotion management : JPM
180
Industrial marketing management : the international journal for industrial and high-tech firms
173
Journal of business ethics : JOBE
171
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
166
Management science : journal of the Institute for Operations Research and the Management Sciences
165
Cogent business & management
164
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
155
Tourism management : research, policies, practice
155
European Journal of Marketing
154
International journal of production research
152
Working paper / National Bureau of Economic Research, Inc.
148
European journal of marketing : EJM
144
Journal of Consumer Marketing
143
NBER Working Paper
141
Journal of marketing
136
European journal of operational research : EJOR
133
Journal of promotion management : innovations in planning and applied research
133
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
132
International journal of contemporary hospitality management
130
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
126
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
126
Journal of marketing research : JMR
120
CESifo working papers
116
International journal of consumer studies
116
International journal of management reviews : IJMR
115
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ECONIS (ZBW)
276
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1
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276
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1
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
2
When retailers and manufacturers advertise together : examining the effect of co-operative
advertising
on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
3
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
4
Multichannel personalization : identifying consumer preferences for product recommendations in advertisements across different media channels
Schreiner, Timo
;
Rese, Alexandra
;
Baier, Daniel
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 87-99
Persistent link: https://www.econbiz.de/10012001284
Saved in:
5
Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Alryalat, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
Saved in:
6
When I feel invaded, I will avoid it : the effect of
advertising
invasiveness on consumers’ avoidance of social media
advertising
Niu, Xingchen
;
Wang, Xuequn
;
Liu, Zilong
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012431592
Saved in:
7
Observing viewers' self-reported and neurophysiological responses to message appeal in social media advertisements
Wajid, Anees
;
Raziq, Muhammad Mustafa
;
Ahmed, Qazi Mohammed
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012433768
Saved in:
8
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
9
Exploring the factors influencing consumer engagement behavior regarding short-form video
advertising
: a big data perspective
Xiao, Lin
;
Li, Xiaofeng
;
Zhang, Yucheng
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014240307
Saved in:
10
Social commerce
advertising
avoidance and shopping cart abandonment : a fs/QCA analysis of German consumers
Khan, Asad
;
Sajad Rezaei
;
Naser Valaei
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364454
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