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~isPartOf:"Journal of retailing and consumer services"
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Advertising
62
Consumer behaviour
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36
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36
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Septianto, Felix
6
Thaichon, Park
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Yan, Ruiliang
3
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2
Dwivedi, Yogesh Kumar
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Gázquez-Abad, Juan Carlos
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Hamelin, Nicolas
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Martín Herrán, Guiomar
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Martínez-López, Francisco J.
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Shi, Yangyan
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Venkatesh, V. G.
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Journal of retailing and consumer services
NBER working paper series
394
Working paper / National Bureau of Economic Research, Inc.
360
NBER Working Paper
330
Journal of business research : JBR
264
Journal of advertising research
256
International journal of advertising : the review of marketing communications
216
International journal of advertising : the quarterly review of marketing communications
195
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
170
Discussion paper series / IZA
168
European Journal of Marketing
165
SpringerLink / Bücher
161
Journal of marketing communications
157
European journal of operational research : EJOR
146
OECD Environment Statistics
141
Journal of Consumer Marketing
139
Insurance / Mathematics & economics
124
Working paper
119
Policy research working paper : WPS
115
Management science : journal of the Institute for Operations Research and the Management Sciences
114
IZA Discussion Paper
112
Economics letters
107
CESifo working papers
98
Applied economics
97
Discussion paper / Centre for Economic Policy Research
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
Working paper series
89
Working paper / Oxford Poverty & Human Development Initiative
86
IZA Discussion Papers
85
Journal of promotion management : JPM
85
World Bank E-Library Archive
85
European journal of marketing : EJM
84
Young Consumers
84
Journal of marketing
82
Marketing Science
81
World Bank Policy Research Working Paper
80
Journal of economic inequality
78
Journal of marketing research : JMR
77
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
77
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ECONIS (ZBW)
89
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1
The impact of digital books on marketing communications
Ozuem, Wilson
;
Howell, Kerry E.
;
Lancaster, Geoffrey
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 131-137
Persistent link: https://www.econbiz.de/10012114146
Saved in:
2
National
advertising
, dual-channel coordination and firm performance
Pei, Zhi
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 218-224
Persistent link: https://www.econbiz.de/10009734310
Saved in:
3
Bundling products to success : the influence of complementarity and
advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
4
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
5
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
6
Consumers' emotional responses to the Christmas TV
advertising
of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
7
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
8
Hispanics and viral
advertising
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Gironda, John
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011556612
Saved in:
9
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
10
Managing
advertising
investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
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