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The effects of the visual presentation of an influencer's extroversion on perceived credibility and purchase intentions-moderated by personality matching with the audience
Argyris, Young Anna; Muqaddam, Aziz; Miller, Steven - In: Journal of retailing and consumer services 59 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012433334
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Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee; Park, Jimi; Yoo, Shijin; Cho, Minhee - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
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The role of trust and privacy concerns in using social media for e-retail services : the moderating role of COVID-19
Alzaidi, Maram Saeed; Agag, Gomaa - In: Journal of retailing and consumer services 68 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013366347
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Evaluating the effect of corporate social responsibility communication on mobile telephone customers
Chomvilailuk, Rojanasak; Butcher, Ken - In: Journal of retailing and consumer services 33 (2016), pp. 164-170
Persistent link: https://www.econbiz.de/10011598733
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Who's behind the screen? : segmenting social venture consumers through social media usage
Chung, Te-Lin; Anaza, Nwamaka; Park, Joohyung; … - In: Journal of retailing and consumer services 28 (2016), pp. 288-295
Persistent link: https://www.econbiz.de/10011434187
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Retailer use of a professional social media network : insights from franchising
Kacker, Manish; Perrigot, Rozenn - In: Journal of retailing and consumer services 30 (2016), pp. 222-233
Persistent link: https://www.econbiz.de/10011473205
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The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine
Yasin, Mahmoud; Liébana-Cabanillas, Francisco; Porcu, Lucia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132223
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Determinants of customers' intentions to use hedonic networks : the case of Instagram
Nedra, Bahri-Ammari; Hadhri, Walid; Mezrani, Mariem - In: Journal of retailing and consumer services 46 (2019), pp. 21-32
Persistent link: https://www.econbiz.de/10011980763
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Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter; Mukerji, Bhasker; Dwivedi, … - In: Journal of retailing and consumer services 46 (2019), pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
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Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie; Rahman, Mohammad M.; Taylor, Alexander; … - In: Journal of retailing and consumer services 46 (2019), pp. 149-162
Persistent link: https://www.econbiz.de/10011980821